A Puzzling Art Mystery Within an Actual Art Theft Within a Cozy Mystery Novel

By Lois Winston

Marketing is the bane of every author’s existence. Whether the author is traditionally published or independently publishing, we’re all responsible for much of our books’ promotion these days. Currently, Guilty as Framed, the eleventh Anastasia Pollack Crafting Mystery, is on sale through Amazon, Kobo, and Apple Books for only .99 cents.

In the retail advertising world, that’s called a “loss leader,” a product that’s sold at or below cost in the hopes that customers will make other purchases at the store while they’re there to scoop up a deal. In the book world, our hope is that readers will love the sale book enough to purchase other books by the author.

I often rely on current events and human-interest stories as inspiration for the plots and/or subplot in my books. However, in Guilty as Framed I incorporated an actual unsolved crime into the book.

I fell in love with the paintings of Dutch master Rembrandt van Rijn as a teenager when I first walked through the Metropolitan Museum of Art in New York City. From that day on, I spent many hours seated in front of my favorite of his paintings, Aristotle Contemplating the Bust of Homer. I even wrote a paper on the painting my senior year of high school.

Because of my love of Rembrandt’s works, I was devastated when the Isabella Stewart Gardner Museum was burglarized in 1990. Three of the thirteen works of art stolen were by Rembrandt. These included his only seascape, “Christ in the Storm on the Sea of Galilee”, a painting that was nearly five-and-a-half-feet tall, and the postage-stamp sized etching “Portrait of the Artist as a Young Man,” featured on the cover of Guilty as Framed.

I followed the investigation as it unfolded and have read countless articles on this still unsolved crime. I’ve also watched several documentaries about the burglary and the efforts to find both the perpetrators and the missing artworks. Thirty-five years later, it’s still considered the largest art heist in history. To this day, not only haven’t the perpetrators been caught, but none of the artworks have ever been recovered. Many of the witnesses and persons of interest have since died, some of natural causes, and at least one of not-so-natural causes.

In Guilty as Framed, I wanted to incorporate the actual museum burglary and the missing artworks into the plot of the book. This gave me quite a challenge. I had to figure out how to connect a decades-old museum heist in Boston to my humorous New Jersey-set cozy mystery series.

Writing fiction rather than true crime allowed me to invent some new characters, change the names of real persons (to protect the innocent and not-so-innocent), and weave various events from the actual crime into the plot of Guilty as Framed.

The original sale invoice

“Portrait of the Artist as a Young Man” is also known as “Rembrandt ‘Aux Trois Moustaches.” For those of you who don’t speak French, that translates to “Rembrandt with Three Moustaches.” How could a man have three moustaches? One prevailing theory suggests that the second “moustache” is his beard and the third is the fur on his cap. However, I’ve never heard of a beard being called a moustache, and the cap “moustache” seems quite a stretch. Perhaps “Rembrandt with a Moustache, a Beard, and a Furry Caterpillar on his Cap” would have made more sense.

 

Rembrandt was a serious artist, though. He never displayed a sense of humor in any of his paintings or in the titles of them. It seems unlikely the three-moustache title came from him. Most likely, he titled the etching “Portrait of the Artist as a Young Man,” a frequent title of his early self-portraits. Or he may have called the etching “Self-Portrait Wearing a Soft Cap.”

“Rembrandt ‘Aux Trois Moustaches” is a mystery within the mystery of the heist. I knew I had to explore that in my story. I began researching and discovered the tiny etching was purchased for Isabella Stewart Gardner in 1886 from the art dealer Frederick Keppel & Co., who listed the etching as such on the sales invoice. Was the three-moustache title Keppel’s idea of a joke? We’ll never know.

Finally, and most unfortunately, my research didn’t lead to the discovery of the missing artworks, which is a shame because there’s still a huge outstanding reward for information leading to their recovery.

But what does this miniature Rembrandt self-portrait have to do with my reluctant amateur sleuth Anastasia Pollack? You’ll get no spoilers from me. For an answer to that mystery, you’re going to have to read Guilty as Framed. Through April 7th, you can do so for only .99 cents.

Guilty as Framed

An Anastasia Pollack Crafting Mystery, Book 11

When an elderly man shows up at the home of reluctant amateur sleuth Anastasia Pollack, she’s drawn into the unsolved mystery of the greatest art heist in history.

Boston mob boss Cormac Murphy has recently been released from prison. He doesn’t believe Anastasia’s assertion that the man he’s looking for doesn’t live at her address and attempts to muscle his way into her home. His efforts are thwarted by Anastasia’s fiancé Zack Barnes.

A week later, a stolen SUV containing a dead body appears in Anastasia’s driveway. Anastasia believes Murphy is sending her a message. It’s only the first in a series of alarming incidents, including a mugging, a break-in, another murder, and the discovery of a cache of jewelry and an etching from the largest museum burglary in history.

But will Anastasia solve the mystery behind these shocking events before she falls victim to a couple of desperate thugs who will stop at nothing to get what they want?

Buy Links:

Amazon

Kobo

Apple Books

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Bethany Maines drinks from an arsenic mug

What to Giveaway

Goodreads Giveaway graphic for Elevator RideIs it good to giveaway a book?

Well, as a recipient of the occasional free book, I will confirm that yes, I think it’s great when authors giveaway books.  However, many authors feel extremely leery of giving away free books. There have been many instances of winners selling books or copying content, so that fear is not unfounded.

Philosophy

However, my philosophy is that while I can’t control the actions of others, I can be a generous person. In other words, haters gonna hate and book pirates are going to book pirate, but I can still put out the kind of energy that I would like to see in the world. Besides, if the four dollars you get from selling an advance print copy of my book is what helps you make it through the day, then take the four bucks.  Piracy of ebooks bugs me far more and is an extensive topic that I won’t get into, but in general once I hand you a print copy, you are free to read it, sell it, or pop it in a little free library.  Just don’t tell me about it.  Unless you loved it.  Then absolutely tell me all about it.  I want to hear every word.

Do you want free books?

Then sign up for Goodreads, Booksweeps, or LibraryThing.  Goodreads is now owned by Amazon, so if you’re trying to boycott or you hate them for their myriad of union busting, author scamming ways (completely understandable), then try Booksweeps or LibraryThing. All three platforms consistently gives away free books in all genres and the odds are far better than the lottery. Booksweeps works directly with authors and is a great place to find your next indie read (they’re my favorite).  Library Thing is a bit clunky, but still fun and Goodreads is also strangely clunky, but somehow has all the snarky vibes of high school and a NYT review.

Elevator Ride Book

Today’s Giveaway

Today I’m sharing my giveaway of the print copies of my forthcoming novel Elevator Ride.  This one available through Goodreads.  The giveaway runs through 3/16.  Good luck and may the odds be ever in your favor.

Enter the giveaway!

ENTER HERE: https://www.goodreads.com/giveaway/show/406074-elevator-ride

About the book:

Vivian Kaye has been tasked with serving a cease-and-desist letter to Rowan Valkyrie—the most hated tenant in Seattle’s Hoskins building—but when she ambushes the seasoned security professional in the elevator, she ignites a powder keg of tempers and attraction. PREORDER NOW

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Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She can usually be found chasing after her daughter, or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.  And don’t forget to check out all the Stiletto Gang authors and books on our BOOK page.

Photo of Mary Lee Ashford and Anita Carter

Spring Into Meeting Readers

by Sparkle Abbey

spring flowers with blue sky in background

As we dig out from winter here in the Midwest, our thoughts turn to spring. And for us spring brings not only spring flowers and much nicer weather (we hope) but also great opportunities to get out to book events.

It kicks off the season for mystery conferences, such as Left Coast Crime, Malice Domestic, Sleuthfest, and more. And starts out the year’s book festivals like, DSM Book Festival, Suffolk Mystery Authors Festival, Tucson Festival of Books, the LA Times Festival of  Books. As well as many wonderful smaller festivals and events around the country as well as other parts of the world. And those are just the spring get-togethers!

There are so many wonderful book events with chances for us. as authors. to connect with each other. And to meet in person the most important book people. The people who keep us in the business of telling stories – readers.

Sadly, we can’t attend them all and so we have to choose. A choice that can be so difficult. Each one has its own flavor and unique opportunities to connect. Sometimes scheduling makes the decision for us. Other times deadlines or book release dates may be a factor. And at times, the location may impact which ones we can attend.

As we line up our 2025 spring events as well as plan out the rest of 2025, we’d love to hear from you. How do you choose which in-person book events to attend? And what things factor into those decisions?

Photo of Mary Lee Ashford and Anita CarterPlease let us know your thoughts. And, of course, we look forward to seeing you at some of the book events this year!

Sparkle Abbey is actually two people, Mary Lee Ashford and Anita Carter, who write the national best-selling Pampered Pets cozy mystery series. They are friends as well as neighbors so they often get together and plot ways to commit murder. (But don’t tell the other neighbors.)

They love to hear from readers and can be found on Facebook and Pinterest, their favorite social media sites. Also, if you want to make sure you get updates, sign up for their newsletter via the SparkleAbbey.com website

 

Author Lois Winston on Cozy Mystery Books vs. the Mind-boggling World of Minecraft

By Lois Winston

Image by InoxyBuild from Pixabay

There was a time when I enjoyed fantasy, science fiction, and even some horror. The summer before ninth grade, I discovered The Lord of the Rings trilogy and read all three books within a few weeks. The books of Ira Levin, Arthur C. Clarke, and Tom Tryon filled my spare time throughout high school and into college, in-between assigned literary works like Moby Dick and The Bell Jar.

I also like to think that I have a decent knowledge of current events and trends, although I have no interest in following most of those trends. I can still kill it on Jeopardy most nights, though I’ll admit, the answers aren’t coming at the same rapid speed they once did. The brain is a muscle, and with the inevitability of growing old, all muscles, no matter how much you exercise them, start slowing down with age.

But then there’s Minecraft. My eight and ten-year-old grandsons are obsessed with it. They play it as much as they’re allowed, and when they’ve used up their screen time for the day, they either read Minecraft books or talk about Minecraft incessantly.

And I just don’t get it. Not their obsession. I get obsessions. I had plenty of my own throughout childhood and even into adulthood. My obsessions haven’t ceased. I recently became obsessed with West Wing, a show I had never watched back in the day, but I spent hours binge-watching the entire seven seasons in the autumn and early winter of 2024.

What I don’t get is Minecraft. I’ve tried. I’ve watched my grandsons play and listened to their explanation of the rules. I’ve read aloud chapters in their Minecraft books. But try as I might, I can’t wrap my brain around what strikes me as very random and odd rules concerning assorted worlds, cauldrons, emeralds, ores, ender dragons, wizards, witches, elder guardians, blocky animals, trees that don’t look like trees, and mining fatigue. And those are just a few of the oddities. It’s enough to make my head spin. It really bothers me that I seem completely incapable, even after hours of tutelage, of grasping the most rudimentary aspects of Minecraft. 😵‍💫

Perhaps Minecraft makes perfect sense to the pre-pubescent brain because they’re more open to wonderous possibilities. After all, they still believe in Santa Claus. It’s probably best that I stick to my own imaginary world of the Anastasia Pollack Crafting Mysteries. The murder and mayhem I throw at my reluctant amateur sleuth in my cozy mystery books makes far more sense to me than the pixelated world of Minecraft ever will.

What about you? Is there something about modern culture or trends that leaves you stymied and scratching your head? Post a comment for a chance to win a promo code for a free download of any of the currently available Anastasia Pollack Crafting Mystery audiobooks.

~*~

USA Today and Amazon bestselling author Lois Winston began her award-winning writing career with Talk Gertie to Me, a humorous fish-out-of-water novel about a small-town girl going off to the big city and the mother determined to bring her home to marry the boy next door. That was followed by the romantic suspense Love, Lies and a Double Shot of Deception.

Then Lois’s writing segued unexpectedly into the world of humorous amateur sleuth mysteries, thanks to a conversation her agent had with an editor looking for craft-themed mysteries. In her day job, Lois was an award-winning craft and needlework designer, and although she’d never written a mystery—or had even thought about writing a mystery—her agent decided she was the perfect person to pen a series for this editor.

Thus, was born the Anastasia Pollack Crafting Mysteries, which Kirkus Reviews dubbed “North Jersey’s more mature answer to Stephanie Plum.” The series now includes fourteen novels and three novellas. Lois also writes the Empty Nest Mysteries and has written several standalone mystery novellas. Other publishing credits include romance, chick lit, and romantic suspense novels, a series of romance short stories, a children’s chapter book, and a nonfiction book on writing, inspired by her twelve years working as an associate at a literary agency. Her latest release is Seams Like the Perfect Crime, the fourteenth Anastasia Pollack Crafting Mystery.

Learn more about Lois and her books at www.loiswinston.com where you can find links for her other social media sites and sign up for her newsletter to receive a free download of an Anastasia Pollack Mini-Mystery.

Writing Life and Inspiration: Strangers + “What if?” = Plots and Characters in Fiction

By Lois Winston

Whenever I hear a writer complain that she can’t come up with an idea for a plot or character, I offer this advice: “Get off your phone and keep your eyes and ears open.” No matter where I go—from the supermarket to a doctor’s appointment to the line at the DMV—I see people with their noses buried in their phones. I’m the outlier. As an author, part of my writing life is spent eavesdropping on conversations and observing the behaviors of those around me. That’s where I get much of my writing inspiration. For me, strangers + “what if?” = plots and characters in many of my Anastasia Pollack Crafting Mysteries.

Ideas for plots and characters are all around us if we just take the time to look and listen. Neighbors, friends, relatives, strangers, and the daily news provide constant sources of ideas for plots and characters. All you need to do is channel your inner snoop gene while pretending not to pay attention.

I’ve been privy to the most sensitive of conversations while sitting on a commuter train, in a department store dressing room, and even while doing the necessary in a mall ladies’ room stall. Sometimes, I’ve even heard both ends of the conversation, thanks to the person on the train or in the dressing room or lavatory having placed the call on speaker. Those lavatory experiences became the source of a scene in Assault with a Deadly Glue Gun, the first book in my Anastasia Pollack Crafting Mystery Series.

The world is full of interesting and odd individuals, and I came across some of the oddest back in 1998 when my husband and I moved to a new house. These people and their strange habits have stuck with me over the years. With the encouragement of some of my readers to whom I told about these former neighbors, I incorporated them into my latest Anastasia Pollack Crafting Mystery. To my knowledge, none of the real people were ever murdered or committed murder, but the traits I observed did make their way into Seams Like the Perfect Crime, the fourteenth book in my series, currently up for preorder with a release date of February 2, 2025.

Seams Like the Perfect Crime

An Anastasia Pollack Crafting Mystery, Book 14

When staffing shortages continue to hamper the Union County homicide squad, Detective Sam Spader once again turns to his secret weapon, reluctant amateur sleuth Anastasia Pollack. How can she and husband Zack Barnes refuse when the victim is their new neighbor?

Revolutionary War reenactor Barry Sumner had the odd habit of spending hours mowing a small patch of packed dirt and weeds until his mower ran out of gas. He’d then guzzle beer on his front porch until he passed out. That’s where Anastasia’s son Nick discovers his body three days after the victim and his family moved into the newly built mini-McMansion across the street.

After a melee breaks out at the viewing, Spader zeroes in on the widow as his prime suspect. However, Anastasia has her doubts. There are other possible suspects, including a woman who’d had an affair with the victim, his ex-wife, the man overseeing the widow’s trust fund, a drug dealer, and the reenactors who were blackmailing the widow and victim.

When another reenactor is murdered, Spader suspects they’re dealing with a serial killer, but Anastasia wonders if the killer is attempting to misdirect the investigation. As she narrows down the suspects, will she jeopardize her own life to learn the truth?

Craft projects included.

Preorder now. Available 2/4/25

P.S.: On Monday evening, January 27th at 7pm ET (6pm CT, 5pm MT, and 4pm PT), I’ll be the guest of the Cozy Mystery Party Facebook Group, hosted by Heather Harrisson and Shawn Stevens. If you’d like to join in for a fun hour + of all things murder, mayhem, and cozy mysteries (there will be prizes and surprises!), join the group at https://www.facebook.com/groups/cozymysteryparty

Hope to see you there! 

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, and children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Bethany Maines drinks from an arsenic mug

New Year

New Year, New Plan

There’s a lot of “New year, new plan!” going around in January.  And to be fair I’ve been working on the plan since last year, but this month it’s time to get some of the details worked out.  I know a lot of writers like to wing their social media calendar and a few who like to plan to the last detail.  I’m somewhere in the middle. Social media works best when it’s responsive and done live. However, my life works best when it’s scheduled and I don’t have to think about it.  And marketing generally works best when it’s coordinated and scheduled in advance, so working out a calendar of what happens when becomes more crucial.

What is the New Plan?

Coming out in 2025 is the complete Valkyrie Brothers Trilogy.  This Seattle rom-com mystery series specializes in happily ever afters, witty dialogue, and bad guys who get punched in the face.  And also, somehow meeting your true love in an elevator.  Elevator Ride—Book 1 of the Valkyrie Brothers Trilogy—is an age-gap romance with a sexy ex-Marine and a feisty paralegal who may have gotten herself chin deep in trouble.  Between Floors—book 2–is an action-packed, grumpy-sunshine romance with a wealthy single dad who gets stuck in an elevator with the hippy nanny candidate he just rejected.  And Emergency Exit—book 3—is a fake engagement romance with a savvy tech investor and a quirky emergency management specialist who has a very good reason to hate jumbotrons.  Laugh along with the Valkyrie Brothers as they fend off the bad guys and find love.

And while the Valkyrie Brothers are making their debut, I’ll be working on more paranormal romances! Some of you who follow me on social media may have heard me mention this fabulous idea I had about a giant demon exploding through the floor of a charity gala.  (Trust me, it’s going to be great!)

So, the plan is to market, advertise, and shove the Valkyrie Brothers at everyone, while I type my little fingers off on next years paranormal romances.  I’m also excited to see the Stiletto Gang’s new feature “The Sisterhood of the Travelling Books” come to life as we take one day a month to feature a new book from one of our Gang members. (You can check out some of our books on the Books Page now!) And I’m hoping to be accepted into a few anthologies with some romance and crime short stories.

That Sounds Like A Lot.

It does, doesn’t it?  But, I’m hoping that by scheduling in advance and scheduling some down time in advance as well, that it won’t be overwhelming.  We’ll see what I say in June. Possibly by then I will be chucking everything out the window and heading for the beach. Wish me luck for this new year.  I’m sure I can use it!

***

Learn more about the Valkyrie Brothers

Elevator Ride, Valkyrie Brothers Book 1, a new release for March 2025ELEVATOR RIDE

Twenty-six floors. Two professionals. Sometimes love only needs one Elevator Ride…

Vivian Kaye has been tasked with serving a cease-and-desist letter to Rowan Valkyrie—the most hated tenant in Seattle’s Hoskins building—but when she ambushes the seasoned security professional in the elevator, she ignites a powder keg of tempers and attraction.

Pre-Order on Amazon: CLICK HERE

Read more: bethanymaines.com/valkyrie-brothers/

 

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Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She can usually be found chasing after her daughter, or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.

 

Valkyrie Brothers Book 1 - Elevator Ride by Bethany Maines - Cover reveal graphic

2025 is Coming!

2025 is coming for me!

And I am not ready.  I’m not ready for Christmas, I barely made it through Thanksgiving and New Year’s is barreling down on me like a freight train.  In 2025, I’m trying something new as an author—a release schedule that doesn’t sync up with my work conference season, and a “long” quick release schedule.  In romance publishing it’s not uncommon to see authors releasing books in a series mere weeks or a month apart. But I tried that in 2022 and I think I’m still recovering.

In 2025 I’m planning on releasing a complete trilogy, but I plan on doing them three months apart — March, June, and September.  This will off-set them from peak seasons at work and also give me a little breathing space, while hopefully keeping readers engaged.  But that means that I’m setting up a lot of marketing now in 2024. And if I’m putting my time toward one thing then I’m taking time from somewhere else.

So what should you be doing – if not preparing for 2025?

Christmas shopping!  I don’t even have proper list or a spreadsheet!  I’m just randomly buying crap and hoping that I’m getting closer to wrapping.

Upon reviewing those last few sentences, I have come to the conclusion that I might be a giant nerd.  Does anyone else have a shopping spreadsheet?  Just me?  OK, well, if you do… nerds unite! You are my people.

But I haven’t even put up a tree.  The stockings are up, so we’re not totally without Christmas, but still… The days are ticking by too fast! Although, I can’t tell for sure if that’s true since we didn’t get an advent calendar either. How can I really tell how close we are to Christmas without small amounts of chocolate being continually fed to me?

Meanwhile, I feel like I’m ADHD as I try to wrap up all my writing goals for the end of the year.  There’s all the marketing I need to do, a contest I want to submit to that means I have some pages that need polishing, a novel that needs polishing and a paranormal romance that is begging to be written.  And every time I work on one I feel guilty that I’m not working on the others.

How am I supposed to get enough family time, let alone Christmas cookies, into my December with that many projects?  If you’ve got time saving tips or great gift ideas–I’m all ears.

Valkyrie Brothers Book 1 - Elevator Ride by Bethany Maines - Cover reveal graphic - Release date: March 24, 2025

But what I hear you saying is that there is a new series coming?

Yes.  There is!  The Valkyrie Brother’s Trilogy!  Half rom-com, half mystery and all fun.  The series features three brothers navigating reuniting their family, fighting off bad guys, and coincidentally meeting their true loves in elevators all across town.  Book 1 – Elevator Ride – will be released in March of 2025 and is currently available for pre-order.  If you want to learn more, it was recently featured over at Dru’s Book Musing Blog!  And while you’re over there check out Dru’s fabulous reviews and other content.

Learn more about Elevator Ride: https://drusbookmusing.com/cover-reveal-elevator-ride/

Pre-order: https://amzn.to/3AnaMLQ

**

Bethany Maines drinks from an arsenic mugBethany Maines is the award-winning indie and traditionally published author of romantic action-adventure and fantasy novels that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind-end. She can usually found chasing after her daughter or glued to the computer working on her next novel or screenplay.

See a few of her books on the Our Books page: https://www.thestilettogang.com/books/

Book Marketing is a 4-Letter Word

Image by Gerd Altmann from Pixabay

By Lois Winston

Book marketing? Unless you’re someone who majored in marketing in college (and maybe not even those people,) most authors will tell you the part of being an author they hate most is marketing their books to readers. Unless you’re James Patterson, Nora Roberts, or one of the few other “anointed ones,” no matter if you’re traditionally published or indie published, the bulk of book marketing rests on our shoulders. Most publishers, including what is known as The Big Five, do very little, if anything, to promote their authors’ books these days. For most, if they’re lucky, they receive a box of free promotional bookmarks or postcards.

And it doesn’t matter the genre you write in, the awards you’ve received, or whether you hit a bestseller list. I have friends who consistently make the New York Times list with each new release and are still required to do the bulk of the promotion for their books, including arranging their own events and handling social media marketing.

The competition is stiff out there, and it’s getting worse. Every author I’ve spoken with, whether traditionally published or indie published, is complaining about falling sales. This year has seen a flood of A.I. generated books going up for sale on etailer sites. There were so many flooding Amazon that they instituted a new policy, limiting uploads of new books to three a day. It maybe stemmed the influx from a major tsunami to a tidal wave.

Moreover, various marketing that once worked well for authors no longer shows the same results. What’s an author to do?

At the Killer Nashville conference in August, I attended a workshop on creating landing pages at Bookfunnel. Most marketing gurus will tell you every author should have a newsletter, that it’s one of the best tools in your author toolbox. I have a newsletter. Prior to Bookfunnel, I had about 1800 subscribers, some of whom are loyal fans. But the workshop instructor had tens of thousands of subscribers. Talking to other authors at Killer Nashville, I learned the best way I could increase sales of my books was to increase my newsletter subscribers.

The thing about a landing page, though, is that you offer a freebie in exchange for the reader subscribing. I’ve always been opposed to giving away huge numbers of books. I’ve heard from too many readers who only download free books and brag that they haven’t bought a book in years. I have newsletter readers who have told me they love my books but only read them if they can get them from the library or by winning a copy when I do the occasional contest giveaway. They won’t even spend .99 cents for a sale book.

I’ve never had a problem with putting a book on sale for .99 cents for a limited time. I think of it as a loss leader to spur sales of the other books in my Anastasia Pollack Crafting Mystery Series. That series currently has 13 novels and 3 novellas. Historically, I’ve seen good results from sales of other books in the series when one is on sale for .99 cents. But even those results have not been what they used to be lately.

So I decided to create a landing page on Bookfunnel and offer one of the novellas in the series for free with sign-up to my newsletter. I’m also taking part in two group promotions with other cozy authors on Bookfunnel throughout November, the Thank Goodness for Cozies promotion and the Cozy Mystery Month promotion. Signing up for any of the authors’ newsletters will get you a free book by that author.

My landing page has been up on my website and on Bookfunnel since mid-October. When the group promotions end at the end of November, I’ll be able to judge the results of the book giveaway. I’ll see how many downloads and new subscribers I’ve had and if all those free books translated into sales of other books in the series. I’m crossing fingers and toes that I’ll be pleased with the numbers.

Love it? Hate it? How do you really feel about marketing? Post a comment for a chance to win a promo code for a free audiobook download of any one of the first 11 Anastasia Pollack Crafting Mysteries. (US and UK residents only)

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Bad Boy from Winona Kent

Guest Blogger: Winona Kent

Winona KentWelcome to Winona Kent!

The Stiletto Gang welcomes Winona Kent as our guest blogger today as she celebrates the upcoming release of her musical mystery Bad Boy. Winona Kent is the current Chair of the Crime Writers of Canada, and is also an active member of Sisters in Crime-Canada West. She lives in New Westminster, BC with her husband, and a concerning number of disobedient houseplants, many of which were rescued from her apartment building’s compost bin after being abandoned by previous owners.

CLIMBING PRIMROSE HILL

Most of my Jason Davey stories take place in England. Jason himself is English, it’s where I was born, and it’s the country I’ve always been happiest writing about. So when I flew over to London in 2022, I knew there were a few locations I really had to visit—not just for old time’s sake, but for practical research for my next mystery, Bad Boy, which was then in its earliest planning stages.

Even if you don’t recognize Primrose Hill’s name, I guarantee you’ve seen it in countless films and tv episodes. Every time a character ends up in a place that offers a high-up panoramic east-to-west view of London’s church spires and skyscrapers, 95% guaranteed, they’re standing (or sitting) on Primrose Hill. (The other 5% are probably at Parliament Hill, which is a little bit further to the north, on the edge of Hampstead Heath.)

Not uncoincidentally, I spent the first three years of my life in a flat which is an eight-minute walk from Primrose Hill. My mum used to wheel me there often, in my pram and then in my push-chair. After we moved to Canada, I kept faint pictures of it in my mind (I’m apparently one of those exceptional people who can remember back to when they were aged two, and occasionally, even earlier.) And each time we returned to England to see relatives, there was that obligatory pilgrimage to reinforce those memories.

No Ashes Here

My mum died in 2021 (aged 95). The primary purpose of my visit in March 2022 was to scatter her ashes. I won’t tell you where in London my sister and I left a small part of her, because, while not technically illegal, it is very highly discouraged. I will add that we had a little ceremony that involved a blanket (to sit on, and also a handy cover); some gin (mum’s favourite tipple, good for encouraging absorption into the ground); lots of handfuls of tufted grass; and several startled earthworms.

There is a place in Bad Boy, near the end, where Jason has the opportunity to scatter the ashes of a dearly departed friend. I thought about sending him to the same spot where my sister and I nearly drowned the worms, but thought the better of it, and (spoiler alert) sent him to Level 72 at the top of The Shard, instead.

Kite Flyers, Bike Riders, and Macaws

It’s quite a steep hike up the paved path to the summit of Primrose Hill (64 metres, or 210 feet). On the day we visited, there were people flying kites, a few kids on bikes, and there were two guys exercising three brilliantly coloured red, blue and yellow macaws. I’d never seen macaws up close before—they’re immense!—and apparently these ones are quite famous—if you pop onto YouTube you can see videos which feature them. They’re entirely free-flying, but they don’t ever abandon their owners. They always come back. We asked how this could be, and were told that they knew who was going to be feeding them their dinner.

I thought, how absolutely marvellous. The top of Primrose Hill in London’s probably the last place in the world you’d expect to see huge tropical birds flying around free. And, since I was in the middle of researching Bad Boy, I wondered if I might include them—as well as the bike riders and the kite flyers—in the story.

Of course, I did. And in quite a spectacular way, too. In the novel, Jason finds himself at the summit of Primrose Hill, following clues which will, presumably, lead him to a collection of stolen manuscripts by the well-known British composer, Sir Edward Elgar. There’s a bit of subterfuge and some clever diversions (after all, there’s a nasty Russian who’s also after the collection, as well as a notorious Soho crime lord). And those macaws prove to be highly effective when chaos is called for.

Chalk Farm Murderer?

Oh, and I also managed to work in the block of flats—and, indeed, the individual apartment—where I spent my first three years, just up the road from Chalk Farm tube station. Different chapter and no macaws. Just a beautiful art-deco lobby in a posh building constructed in the 1930s, with a porter guarding the front door, and an inscrutable woman living upstairs who may or may not be a murderer. She’s highly connected to London’s musical past, anyway…a fact which isn’t lost on Jason, who is, himself, a professional guitarist with a permanent gig at a Soho jazz club—and an amateur sleuth, on a bespoke basis only, when his skills are called upon to solve just such a mystery.

Bad Boy from Winona KentNext from Winona Kent…

Bad Boy, Book 5 in The Jason Davey Mysteries, is released on September 26, 2024. You can read the first two chapters on my website: http://www.winonakent.com/badboy.html and you can find it on Amazon (ebook and paperback) here: https://www.amazon.com/stores/author/B001KDWQ9E

 

The Stiletto Gang wishes Winona Kent the best for her new release!

Remember to check out books from the Stiletto Gang as well on the Our Books page: https://www.thestilettogang.com/books/