Does it need a trailer hitch?

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Quote from Bookshelf.com about Elevator Ride featured in the book trailer of this post.A Trailer & More

Recently, I’ve been working on some marketing items including a book trailer for Elevator Ride from my Valkyrie Brothers series. Creating a book trailer is a challenge! It’s like condensing the soul of an entire book into just a minute or less of video magic. The first hurdle? Finding the perfect way to visually represent the story, oh, and also do it in a way that I can either afford or can do myself.

We Have the Technology

Then there’s the creative juggling act. Music, voiceovers, text, and pacing all need to work together harmoniously. Too dramatic? It feels cheesy. Too subtle? It risks being forgettable. Finding that balance is like trying to walk a tightrope in gale-force winds. And don’t forget the tech side! Editing software, sourcing content, and tweaking everything to perfection can be daunting. And while I have picked up some skills editing videos, they aren’t necessarily skills I wanted to have! But I do like having the ability to put some basic things together.

What’s New

This time I worked with a new voice over talent who was looking to see if voice over was really something she could or wanted to do.  It was fun to work with someone new and help them explore their talents.  I liked what we accomplished and I hope she ends up pursuing vocal work.  Here is the result of our collaboration.

Are Trailers Worth It?

In our social media driven world, having video as part of the marketing package is increasingly important.  People and search engines react positively to video.  It can’t be the only thing in the marketing arsenal but it does mean that more marketing avenues are open to me. So while it might be hard work, it does have a positive impact.

And here’s the silver lining: when it all comes together, there’s a magical sense of accomplishment. A great book trailer isn’t just an advertisement; it’s an invitation to readers to dive into a world they didn’t know they needed.

Want to see some of my other book trailers?  Check out my book trailer page: bethanymaines.com/book-trailers/

About the Valkyrie Brothers Series

The Valkyrie Brothers trilogy is a laugh-packed series of connected romantic mysteries starring the Valkyrie Brothers–Rowan, Forest, and Ash–as they struggle to find love AND stay alive in Seattle.  LEARN MORE: https://amzn.to/3XEL9id

Learn more about other books from the Stiletto Gang: www.thestilettogang.com/books/

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Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She participates in many activities including swearing, karate, art, and yelling at the news. She can usually be found chasing after her daughter, or glued to the computer working on her next novel (or screenplay). You can also catch up with her on Twitter, Facebook, Instagram, and BookBub.

 

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Book Trailers

By Saralyn Richard

 

I’m not sure when book trailers became “a thing,” but now the internet is flooded with video teasers that make prospective readers want to buy books in all genres. Some are professionally done; others are created with easy-to-use software, such as Canva, MovieMaker, and VistaCreate.

What I like about successful book trailers is that they crystallize the essence of the book into short, pithy artistic statements. The selected text, graphics, and video make the book description come alive with aesthetics, movement, action, sound, and emotional appeals.

The cover is hot, but the trailer is even hotter.

The advertising potential is vast, and, assuming the trailer is widely viewed, it becomes a valuable marketing tool for the book.

A lesser realized, but no less important outcome is what the trailer does for the author. In writing seven novels and one children’s book, I’ve found it easier to write a hundred-thousand-word work of fiction than to write a book description or blurb. Condensing the book into its essential parts and highlighting its purpose is extremely difficult and frustrating. What to include? What to leave out, because it’s a spoiler? What to emphasize?

Brevity may be the soul of wit, but for a novelist, brevity can suffocate. Figuring out what to put into a book trailer, both in images and words, simplifies the task. While writing is a left-brain activity, movie-making is right-brain.

Even if the trailer is “hired out,” the author must give the artist the basic information: characters, setting, and plot. If the book is a mystery, the trailer needs to capture the elements of suspense, suspects, clues, and mood, all provided by the author

. The trailer requires a script and storyboard, and a great hook at the beginning.

The video for my book, CRYSTAL BLUE MURDER, is an example of a trailer that helps the audience get a feel for the book. It also helps me clarify the important plot points and messages of the book. You can currently view the trailer here:

Crystal Blue Murder Book Trailer v2

Does it make you want to read the book? Do book trailers in general appeal to you when you are deciding what to read next? I love hearing from you!

Saralyn