Book Trailers
By Saralyn Richard
I’m not sure when book trailers became “a thing,” but now the internet is flooded with video teasers that make prospective readers want to buy books in all genres. Some are professionally done; others are created with easy-to-use software, such as Canva, MovieMaker, and VistaCreate.
What I like about successful book trailers is that they crystallize the essence of the book into short, pithy artistic statements. The selected text, graphics, and video make the book description come alive with aesthetics, movement, action, sound, and emotional appeals.
The cover is hot, but the trailer is even hotter.
The advertising potential is vast, and, assuming the trailer is widely viewed, it becomes a valuable marketing tool for the book.
A lesser realized, but no less important outcome is what the trailer does for the author. In writing seven novels and one children’s book, I’ve found it easier to write a hundred-thousand-word work of fiction than to write a book description or blurb. Condensing the book into its essential parts and highlighting its purpose is extremely difficult and frustrating. What to include? What to leave out, because it’s a spoiler? What to emphasize?
Brevity may be the soul of wit, but for a novelist, brevity can suffocate. Figuring out what to put into a book trailer, both in images and words, simplifies the task. While writing is a left-brain activity, movie-making is right-brain.
Even if the trailer is “hired out,” the author must give the artist the basic information: characters, setting, and plot. If the book is a mystery, the trailer needs to capture the elements of suspense, suspects, clues, and mood, all provided by the author
. The trailer requires a script and storyboard, and a great hook at the beginning.
The video for my book, CRYSTAL BLUE MURDER, is an example of a trailer that helps the audience get a feel for the book. It also helps me clarify the important plot points and messages of the book. You can currently view the trailer here:
Crystal Blue Murder Book Trailer v2
Does it make you want to read the book? Do book trailers in general appeal to you when you are deciding what to read next? I love hearing from you!
Saralyn