Book Marketing is a 4-Letter Word

Image by Gerd Altmann from Pixabay

By Lois Winston

Book marketing? Unless you’re someone who majored in marketing in college (and maybe not even those people,) most authors will tell you the part of being an author they hate most is marketing their books to readers. Unless you’re James Patterson, Nora Roberts, or one of the few other “anointed ones,” no matter if you’re traditionally published or indie published, the bulk of book marketing rests on our shoulders. Most publishers, including what is known as The Big Five, do very little, if anything, to promote their authors’ books these days. For most, if they’re lucky, they receive a box of free promotional bookmarks or postcards.

And it doesn’t matter the genre you write in, the awards you’ve received, or whether you hit a bestseller list. I have friends who consistently make the New York Times list with each new release and are still required to do the bulk of the promotion for their books, including arranging their own events and handling social media marketing.

The competition is stiff out there, and it’s getting worse. Every author I’ve spoken with, whether traditionally published or indie published, is complaining about falling sales. This year has seen a flood of A.I. generated books going up for sale on etailer sites. There were so many flooding Amazon that they instituted a new policy, limiting uploads of new books to three a day. It maybe stemmed the influx from a major tsunami to a tidal wave.

Moreover, various marketing that once worked well for authors no longer shows the same results. What’s an author to do?

At the Killer Nashville conference in August, I attended a workshop on creating landing pages at Bookfunnel. Most marketing gurus will tell you every author should have a newsletter, that it’s one of the best tools in your author toolbox. I have a newsletter. Prior to Bookfunnel, I had about 1800 subscribers, some of whom are loyal fans. But the workshop instructor had tens of thousands of subscribers. Talking to other authors at Killer Nashville, I learned the best way I could increase sales of my books was to increase my newsletter subscribers.

The thing about a landing page, though, is that you offer a freebie in exchange for the reader subscribing. I’ve always been opposed to giving away huge numbers of books. I’ve heard from too many readers who only download free books and brag that they haven’t bought a book in years. I have newsletter readers who have told me they love my books but only read them if they can get them from the library or by winning a copy when I do the occasional contest giveaway. They won’t even spend .99 cents for a sale book.

I’ve never had a problem with putting a book on sale for .99 cents for a limited time. I think of it as a loss leader to spur sales of the other books in my Anastasia Pollack Crafting Mystery Series. That series currently has 13 novels and 3 novellas. Historically, I’ve seen good results from sales of other books in the series when one is on sale for .99 cents. But even those results have not been what they used to be lately.

So I decided to create a landing page on Bookfunnel and offer one of the novellas in the series for free with sign-up to my newsletter. I’m also taking part in two group promotions with other cozy authors on Bookfunnel throughout November, the Thank Goodness for Cozies promotion and the Cozy Mystery Month promotion. Signing up for any of the authors’ newsletters will get you a free book by that author.

My landing page has been up on my website and on Bookfunnel since mid-October. When the group promotions end at the end of November, I’ll be able to judge the results of the book giveaway. I’ll see how many downloads and new subscribers I’ve had and if all those free books translated into sales of other books in the series. I’m crossing fingers and toes that I’ll be pleased with the numbers.

Love it? Hate it? How do you really feel about marketing? Post a comment for a chance to win a promo code for a free audiobook download of any one of the first 11 Anastasia Pollack Crafting Mysteries. (US and UK residents only)

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Book cover of Murder at Glenloch Hill

Special Guest – Historical Mystery Author, Clara McKenna

by Sparkle Abbey

Today we welcome a very special guest to the blog –  our friend and fellow Iowa author Clara Mckenna who is has a fantastic release coming out later this month, Murder at Glenloch Hill.  More about that later.

First, we had some questions for Clara about her writing journey, her process, and more.  

Author Photo Clara McKennaBefore we get started with our questions, tell our readers a little about yourself. Maybe start with where you live, where you’re from, what you do beside writing, etc. Whatever you’d like to share.

I live in a Victorian farmhouse on the outskirts of Ames, Iowa, though I grew up in Upstate New York. I’m passionate about travel, which I do both for fun and to research my books (Why else would I set one of my series in the UK?). I love to hike, whether in a local park or in the Highlands of Scotland. Since there aren’t any tearooms nearby, I also enjoy hosting afternoon tea at home, using my ever-growing collection of vintage teacups, which I use daily and are not just for display.

And now to the questions.

What started you on your writing journey?

I’ve been writing as long as I can remember. I like to say I started with handmade greeting cards when I was four. I would always include original prose or a verse inside. I eventually graduated to poems, short stories, even a historical play when I was 12. I continued to write poetry throughout high school and college, having a few published in my college literary magazine. But it wasn’t until I’d changed careers twice as an adult, did I finally write a novel. And that, A Lack of Temperance, was my first published book.

What do you write? And why did you choose that genre or sub-genre?

I write what I like to call historical cozy mysteries. I have two series, the Hattie Davish Mysteries that follows a late 19th century American secretary who solves crime in every historic town she visits and the Stella & Lyndy Mystery series about an unlikely duo who mix love, murder, and horseracing in Edwardian England.

I chose the historical mystery sub-genre because I wanted to combine my love of mysteries with my passion for history. If I’m going to spend my whole day writing something, I want to love it as much as I hope my readers do.

What’s your favorite part of writing?

My favorite part of writing comes when I’m completely immersed in the story. Often, I’ll be so engrossed in the writing that I lose complete track of time, space, everything. I’m in the world I’ve created and when the words are flowing, there’s nothing like it. And since my mysteries are set in the early days of the 20th century, for me, it’s the closest I’ll ever get to a time machine.

And what’s your least favorite part of writing?

My least favorite part is the time required for me to write a book start to finish. It takes me a month to plot my books, two months to write a very rough draft, six months to edit my rough draft and two months to polish everything up. I’d love to write two books a year but until I figure out a way to edit faster (I’m looking at you, synonyms), I’ll only be able to publish one book a year.

How much do you plan before you start a book?

Since I write historical novels, and because my publishing editor requires that I submit an outline for his approval, I have quite a bit to do before I can start. My planning process has two aspects – an outline and historical research.

I start by creating a detailed scene-by-scene outline, which includes all the necessary plot elements like clues and red herrings. I then research the historical context – the topic, setting, and anything else that comes up from my outline. This ensures my plot is historically accurate and appropriate. Based on my research, I then adjust my outline as needed.

That being said, in the world of plotter versus pantser, I’m a “plantser.” I plot extensively upfront but remain flexible as I continue to research and write.

Where do your very best ideas come from?

My best ideas always come from when I visit the location of the book. When I do a site visit, I not only take in the sights, sounds and smells of a place, I do extensive research in local libraries, museum, and archives. Every time I come away with an array of plot elements, characters, and detail that I wouldn’t have discovered otherwise. Who knew the New Forest had its own resident “snake catcher?”

What part of writing is the most difficult for you to write? Characters? Conflict? Emotion? Something else?

This may sound funny, but I struggle with writing humor. If I try to intentionally include humor, it always backfires and falls flat. Instead, I just write and hope it emerges organically in the right places at the right time.

And also smell – I never think to include it. Might have something to do with my poor sense of smell? I don’t know, but I always have to intentionally add it at the end.

What’s next? Tell us about your next book and when it will be published.

Book cover of Murder at Glenloch HillThanks for asking! My next book is MURDER AT GLENLOCH HILL, the 6th in the Stella & Lyndy Mystery series. It releases on November 26, 2024. Stella and Lyndy take a weekend trip to Scotland to visit her distant kin’s country estate and, as the blurb on the back of the book says, “learn how sinister bad sportsmanship can be when a prestigious golf tournament becomes a deadly game of murder…” Sounds pretty good, don’t you think?

We think so!  Thanks for stopping by, Clara. We’ve already pre-ordered our copies and can’t wait to read more of Stella & Lyndy’s story. 

For a complete list of Clara’s books, visit her website at: www.claramckenna.com

And to connect with her, you can find you on Facebook, Instagram, and BookBub with the following links:

Facebook: https://www.facebook.com/claramckennawriter

Instagram: https://www.instagram.com/claramckennaauthor/

Bookbub: https://www.bookbub.com/authors/clara-mckenna

Trolls: Character vs. Caricature When Writing Suspects and Antagonists in Mysteries

What do trolls have to do with writing suspects and antagonists in mysteries?

Trolls?

 

Trolls: Nasty creatures who live under bridges.

Trolls: Nasty people who bully others on social media.

Trolls: Weird looking collectibles from the 1960s (now the stars of animated movies.)

Trolls: Kristoff’s fun-loving adoptive family in Frozen

Trolls: Amazing works of art from recycled materials by Thomas Dambo.

I first learned of Thomas Dambo’s work when I saw a news story about him and his art installations made of recycled materials. He’s considered the world’s leading recycling artist with his work appearing throughout the United States, Europe, and Asia. His more than 125 larger-than-life trolls were created to share his environmental message throughout the world in outdoor installations that use trash to create art within nature.

The trolls have noticed that “small people” (us humans) are harming the planet. The goal of these giant trolls is to educate humans, whereby they’ll rediscover nature and become thoughtful, caring stewards of our planet. A more positive message than those other trolls who frequent social media, right?

Six of Dambo’s trolls took up residence within the gardens, trees, and wooded areas of the Cheekwood Estate & Gardens in Nashville during this past spring and summer. I was lucky enough to have the chance to visit with them. They’ve since moved on to spend time at the Virginia Aquarium & Marine Science Center in Virginia Beach, VA through Jan 20, 2025. If you have a chance to visit with them, tell them I said hi.

So what do these trolls have to do with writing mysteries? Actually, quite a lot. When we think of trolls, most of us think of ugly, nasty creatures, either real or fictional. But both Thomas Dambo’s recycled trolls, Kristoff’s adopted family, and those weird bygone mini collectables showed us that not all trolls are nasty and that ugly is subjective.

Also, the best villains or antagonists are multi-layered. If they weren’t, they’d be caricatures rather than characters, and no author should be writing Snidely Whiplash-type cardboard villains. That’s why it’s so important to spend as much time developing the goals, motivations, and conflicts of our suspects in our mysteries as we do our protagonists.

We’re often asked who is our favorite fictional sleuth, but who is your favorite fictional suspect or antagonist? Post a comment for a chance to win a promo code for a free download of any one of the first eleven audiobooks in my Anastasia Pollack Crafting Mystery Series.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

What’s on Your Nightstand?

By Lois Winston

I’m an extremely eclectic reader. There are a few genres I don’t read because they turn me off. My apologies to the vampire and werewolf fans out there, but I just don’t get the allure of falling for someone who wants to drain me of my blood or sup on my entire body.

I used to read a wide range of science fiction and fantasy, everything from The Lord of the Rings Trilogy to Arthur C. Clark’s Space Odyssey series to the Harry Potter books. At one point in my life, I devoured books by Leon Uris and James Mitchener, then Michael Crichton.

These days, though, besides reading books by other cozy authors, I find myself drawn to novels featuring historical people, women’s fiction, literary fiction, and books that cross genres. For my post today, I thought I’d tell you about some of my recent reads, all in different genres, and what I enjoyed about them.

The Unexpected Mrs. Polifax by Dorothy Gilman

I don’t know how I didn’t know about this series of books, but I’m so happy I stumbled upon them. Mrs. Polifax is a New Jersey widow who walks into the CIA one day and offers her services as a spy. Surprisingly, they take her up on it! And that’s the start of a very entertaining book featuring an extremely endearing character. The author wrote fourteen books in the Mrs. Polifax series before her death at the age of eighty-eight in 2012. I’ve already started the second one.

 

 

 

The Dutch House by Ann Patchett

If a book doesn’t draw me in by the third chapter, I won’t waste any more time on it. There are too many books to read and not enough leisure hours in my day. Even so, there are books I finish but soon forget. Then there’s The Dutch House. I first picked this book up because it takes place in a town where I went to college and later lived for several decades. But I kept reading because the author is so adept at crafting both characters and plot.

 

 

 

11/22/63 by Stephen King

I bought this book several years ago but just got around to reading it this summer. At 880 pages, it’s quite intimidating and requires a huge commitment of time. Because I don’t care for horror stories, I’d never read anything by King other than his book on writing. However, I’m old enough to remember the day Kennedy was shot, and the concept about a man who goes back in time to prevent the assassination fascinated me. I flew through it, unable to put the book down until my eyelids grew heavy each night.

 

 

The Colony Club by Shelley Noble

Disclaimer: the author is a dear friend, and I was lucky enough to read this book prior to publication. Daisy Harriman, one of the main characters in the book, was a real person. When she requested a room for the night at the Waldorf Hotel, she was turned away because she wasn’t accompanied by her husband. Appalled by her treatment, she set out to change history, creating The Colony Club, the first woman’s club of its kind in not only New York but the world. The novel also incorporates other historical people of the Gilded Age, including Stanford White, who designed the building, and actress-turned-interior designer Elsie de Wolfe, who decorated the Colony Club’s rooms. The author is a meticulous historian who creates a richly accurate depiction of the times, especially in the treated of women, making the book extremely au courant for today’s readers.

What’s on your nightstand? Post a comment for a chance to win a promo code for a free download of any one of the first ten audiobooks in my Anastasia Pollack Crafting Mystery Series.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Surviving the Storm

Ever heard of a derecho?

I hadn’t, until recently. It’s related to a tornado, and can be just as deadly. Instead of twisting up everything in its path and tossing it around, a derecho’s furious winds wreak devastation in a straight line, like a giant hundred-mile-an-hour freight train.

Last May, one barreled through two hundred miles of Texas, including our neighborhood. It tore through swaths of open landscape and mowed down houses and other buildings, leaving hundreds of thousands electricity customers in the dark.

People died from falling trees. If you want to know what our derecho was like, these videos from the Houston Chronicle pretty much gives you a taste. Yes, it was scary.

In our neighborhood, it was mostly the trees, those majestic century-old oaks in our urban forest that suffered the greatest damage.

And then in July…

Hurricane Beryl hit us with howling winds and high water. Thousands of homes were ravaged. Thousands of businesses lost power—many, for weeks. People lost their lives from the sweltering heat.

After two previous summers of drought, the May derecho, and July’s hurricane, many more stately trees succumbed. Some, still standing, are leaning at ominous angles over homes and streets and sidewalks. Others are stripped down to mere skeletons of their former lushness. So many sad sights where once there was beauty and abundance.

We’re used to summer storms around here. The Body in the News, Book 3 in my Samantha Newman Mystery series, revolves around the aftermath of one of the worst hurricanes to hit these parts in recent history.

Clean-up and repairs from the May derecho weren’t completed when the July hurricane hit. We’re now two months beyond Beryl, yet a walk around the neighborhood still bears sad reminders of the destructive forces of nature. And now…

Here comes another one!

As I write this, the weather service is serving us updates on Francine, the tropical storm in the Gulf of Mexico that’s expected to become a hurricane today. It, too, is headed our way, or somewhere between us and New Orleans. In case it arrives ahead of schedule, and we lose power again, I’ll wrap this up and get it posted. But before I sign off, there’s one more thing… 

I’ve come to understand the therapeutic benefit of immersing oneself in a leafy retreat, which is why I mourn losing so much of the neighborhood greenery. However, in the larger scheme of things, life can hit us with more serious hardships at any time, so, it’s important to keep this in mind:

Trees can be replanted. Lives lost are irreplaceable.

Instead of wringing our hands over what is lost, or what may happen next, let’s celebrate the people and things that bring beauty to our lives today.

Let’s appreciate what we have with with renewed attention and open affection.

And, if the mood strikes, while you’re hugging those dear to you, it might also help to hug a tree. Turns out, they can be as fragile as people.

Have you ever weathered a scary natural disaster?

Please leave your comments below…

Gay Yellen is the award-winning author of the of the Samantha Newman Mystery SeriesThe Body Business, The Body Next Door, and The Body in the News.

 

 

 

Killing It at Killer Nashville

At the Killer Nashville book signing

By Lois Winston

Most writers are introverts. We spend much of our days alone with only our laptops or computers (or paper and pen for those who are still old-school) and rarely step foot into the real world. We’d rather spend our time in the world of our imagination with the characters we’ve created. However, every now and then, we venture out onto Earth One and mingle with actual humans.

One of the best places to do this is at a writers’ conference. Hanging with our peeps is our happy place in the real world because they’re the only people who truly “get” us. Because they’re just like us. Writers’ conferences are a chance to spend time with others of our special community. We renew friendships, make new friends, network, learn from some, and teach others. Conferences also occasionally give us a pat on the back, validating that this odd life we’ve chosen, with all its solitary hours of clicking away at the keyboard, is worthwhile.

Such was the case this past weekend when I attended Killer Nashville. Once upon a time, I attended three or four writers’ conferences a year. Then, life changed. I made the decision to “go indie” and no longer had a publisher willing to pick up some or all the expense of attending conferences. Between the conference fee, airfare, hotel, and meals, conferences are not cheap. I cut back drastically, only attending local conferences.

And then Covid hit.

As some of you know, in the middle of the pandemic, my husband and I made the difficult decision to pack up and move to Tennessee to be closer to family. Within days of settling into our new home in July of 2021, I discovered that after a two-year hiatus, the annual Killer Nashville writing conference was about to take place less than two miles from where I now live. Serendipity!

With few exceptions, most writers are introverts. Hence, those writer caves. But I missed my writing peeps in New Jersey. Killer Nashville gave me a chance to connect face-to-face with many other writers I only knew from online writing communities. I also made some new friends and have continued to do so each year I’ve attended since 2021.

The 2024 Killer Nashville conference was this past weekend, and it was a blast, even for this confirmed introvert. On Friday, I was on a panel discussing Writing Compelling Synopsis, Back Cover Copy, and Design. Saturday, I was on two panels, One Trait at a Time: How to Build a Character and Not Just One Book: Writing a Series. I was also one of ten authors who allowed attendees to pick our brains for four minutes each during Speed Date your Way to Author Marketing Success. On Sunday, I was on the Creating an Irresistible Hook for Your Book panel and the Writing Strong Protagonists panel.

Vertically challenged Lois and Gay during an after-dinner stop for ice cream

And then there was Saturday night. Author Gay Yellen and I, along with our husbands, went out to dinner, something we’d also done last year. Upon returning to the hotel, our husbands headed for the bar while Gay and I ducked into the awards ceremony. Not ten seconds later, Clay Stafford, MC for the evening and Killer Nashville head honcho, announced the winner of the 2024 Silver Falchion Award for Best Comedy. Much to my surprise, he called my name!

I never expected to win. With few exceptions, throughout my writing career, I’ve always been the bridesmaid, rarely the bride. I hadn’t prepared any remarks because the one time I had attended the ceremony back in 2021, no one made any remarks. Winners were handed their awards, shook Clay’s hand, and a photographer snapped a picture. Maybe it was because we were all still coming out of Covid.

This time, I was expected to say something. My mind still reeling over actually winning, I stepped up to the mic and thanked whoever it was who’d determined that A Crafty Collage of Crime, the twelfth book in my Anastasia Pollack Crafting Mystery Series, deserved the award this year. As I walked away, I heard Clay tell the audience that I was a woman of few words and there were probably plenty of people who wished that he was! (a person of few words, that is, not a woman!)

With my Best Comedy medal the next morning

Well, at least I didn’t bore anyone in the audience by droning on and on by thanking everyone, going all the way back to my kindergarten teacher!

Writers, what’s your favorite aspect of conferences? Readers, have you ever attended a readers’ convention or other book event? Post a comment for a chance to win a promo code for a free audiobook of any one of the first ten Anastasia Pollack Crafting Mystery.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com

photo of umbrella and sun

Nancy J. Parra and the Dog Days of Summer

with Sparkle Abbey

Today we’re thrilled to welcome longtime friend and fellow author Nancy J. Parra aka Nancy Coco aka Nell Hampton to the blog.  She’s a USA Today Bestselling Author and has over thrity-five published novels including five mystery series. And she’s also party to many of our conference adventures.  Nancy take it away…

Photo of Bichon FriseHi, ya’ll, thank you for letting me visit. I can’t believe how quickly summer has flown by this year. We’re in the dog days of summer now, which are technically July 3rd until August 11th, although that date has changed with the changing of the calendars. It’s still the hottest time of the year for the northern hemisphere. Are you feeling it? It’s hot and muggy here and it’s so easy to get heat stroke if you’re not careful.

I’ve been wondering for a long time why we call the hottest days the dog days. I mean, doggies are cute and sweet and silly. Then why name the hottest days after them? So, I looked it up.

It’s a very old idea whose history tells the tale of cultural minds. The whole thing began when we looked up in the sky and observed the dog star rising. People associated it with drought, storms, heat, human ailments, and mood changes. One culture said the dog days “made women wanton and the men feeble.”

But for us, it’s simply the hottest time of our year.

Still, it would make for an interesting twist in a mystery, wouldn’t it? Book cover for Three Fudges and a Baby

Allie McMurphy from Three Fudges and a Baby doesn’t think so. She has enough twists on her hands. Especially with handling her best friend, Jenn Christensen’s erratic moods. In her last few weeks of pregnancy where all she wants to do is get the baby out, Jenn’s doula is arrested for the murder of her fiancé.  Jenn has a meltdown. She’s tired of waddling, being unable to see her own feet and struggling to get up out of chairs. But she won’t have the baby without her doula and demands Allie as her best friend and the baby’s godmother to find the real killer. Perhaps the “dog days” could explain Jenn’s moods but nobody would dare tell her that. Besides it’s early May.

It’s a good thing Allie has her own cute pup who helps sniff out a killer before they all end up in the doghouse.

Tell me, how do you feel about the hottest days of the year? Are you someone who lives for them? Or are you ready to collect Halloween décor or start Christmas shopping?

Let me know your thoughts below and one lucky commenter will win a signed copy of Three Fudges and a Baby!

Nancy J Parra Photo

 

USA Today Bestselling Author, Nancy Coco AKA Nell Hampton AKA Nancy Parra is the author of over 35 published novels which include five mystery series: The Oregon Honey-comb Mystery Series (Kensington), The Candy-Coated Mysteries (Kensington), The Kensington Palace Mystery Series (Crooked Lane), The Wine Country Tours Mystery Series (Crooked Lane) The Gluten-free Baker’s Treat Mysteries (Berkley Prime Crime), and The Perfect Proposal Mysteries (Berkley Prime Crime).  Her writing has been called witty and her protagonists plucky by reviewers around the world.  Nancy is a member of Sisters in Crime and loves to hear from readers.

You can find her at:

Website

Facebook

Bookbub

 

Thanks for hanging out with The Stiletto Gang today, Nancy! We’ll be interested in everyone’s thoughts on the hottest days of the year. We’d have to say that we’ve had some challenging weather here lately and we’re definitely ready for some cooler days.

Wishing you and the rest of the gang a great rest of the summer!

Sparkle Abbey 

A Master Class in Comedy

Artwork from Pixabay with LOL! added.

By Lois Winston

Someone recently asked me which author would I most want to take a master class from? Hmm…here’s the thing: I don’t get much out of long workshops. I find that an hour is my limit. Maybe I have too short an attention span, but I find that after an hour, my mind begins to wander, and my eyelids grow heavy. Maybe it has something to do with the fact that most of the time, these workshops are held in exceedingly warm conference rooms. If there’s a PowerPoint presentation, it’s worse because the lights are dimmed to perfect nodding-off conditions. And if the presenter isn’t all that great a public speaker, no matter how fabulous a writer, that’s the Trifecta of Snooze.

So chances of me ever taking a master class from someone are slim to never-gonna-happen. I’d learn more by reading their books and any books and articles they may have written on the craft of writing.

That doesn’t mean there aren’t authors I’d love to hear speak. Just not for more than an hour at a time.

I write the humorous Anastasia Pollack Mysteries. Writing any humorous genre is hard, but adding humor to something as serious as murder is a real challenge. I’ve sat through talks by various humorous mystery authors, many of whom I greatly admire, but their talks are generally more about their journey to publication and less about the art of writing the humorous mystery.

I think I’d gain more knowledge from attending a workshop given by someone who makes a living writing humor as opposed to humorous mysteries. Years ago I watched Mo Rocca interview Kathy Griffin on CBS Sunday Morning. I learned more about humor from that interview than I’d ever learned listening to my favorite humorous mystery authors.

I’d love to have the chance to sit down with Tina Fey for an hour. Just me and Tina. No cameras. No audience. What I wouldn’t give to pick her brain about writing humor. Not to mention, I’d also like to convince her to option my series. Wouldn’t Tina be the perfect actress to play Anastasia? Still…if anyone reading this happens to know Tina…Hey, a girl can dream, can’t she?

But the person I’d most like to spend time with is Alan Alda. Disclaimer: I think M*A*S*H is the best sitcom ever shown on TV. I own the complete eleven season DVD set. Every few months I’ll watch a season. I’ve watched each episode so many times, that I have all the dialogue memorized.

The episodes that Alan Alda wrote are my favorites. The man had an incredible knack for taking something as serious as war and adding humor while still maintaining the seriousness of the subject. He showed how humor can help get people through difficult situations. And he did it brilliantly. That’s what I try to do in writing my humorous mysteries.

If Alan Alda were to give a master class on writing humor, there’s no way I’d start nodding off, no matter how hot the room.

Breaking News! I’m thrilled to announce that A Crafty Collage of Crime, the 12th book in my Anastasia Pollack Crafting Mysteries, is a Killer Nashville Silver Falchion finalist for best Comedy.

Who are your favorite comedy writers/actors? Post a comment for a chance to win a promo code for a free audiobook of any one of the first ten Anastasia Pollack Crafting Mystery.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com

Do You Suffer from Food on the Brain?

Confession time here. It has taken me years to admit this, but here goes: I am a foodaholic. I love food, and I think about it almost every hour of the day.

My addiction began in the early days of writing the Samantha Newman Mystery Series. I didn’t recognize the issue until several readers complained that the food scenes in the stories made them hungry.

I was forced to look inward.

Truth is, I never intended to put so much food in my books, but as it turns out, I’ve unintentionally given my personal cravings to Samantha Newman, who loves food as much as I do. And apparently, readers may suffer from the same affliction.

It has been suggested that I offer recipes for a few of the dishes. I’ve toyed with the idea of running a reader contest to supply some of them. But it’s not the preparation that interests me. It’s the food—the aromas, the textures, the savory, sweet, or umami tastes that I crave.

Food on the brain

That’s what I suffer from when I write. I’m thinking about what to snack on right now, just like I did a few minutes ago, and an hour earlier, too. Like an alcoholic trying to fend off the urge, I’m always jonesing for something in the pantry.

And so, I’ve foisted these cravings onto Samantha Newman herself, and a few of her friends as well. Sam doesn’t cook, but her pal Gertie is a regular Julia Child in the kitchen. And Carter’s intrepid housekeeper, Dottie, makes country-style dishes to die for. You’ve never had pie until you’ve had a slice of Dottie’s.

Carter Chapman’s a man who knows his way around the kitchen, too. He can turn out a perfectly juicy Texas T-bone, or a from-scratch pasta sauce that makes Samatha swoon. And for breakfast, he serves up an awesome batch of pancakes. OMG, the pancakes!

There I go again… where was I?

There’s more food in the series than anyone could eat in a week, from gourmet offerings to down-home cooking, not to mention doughnuts, brownies, and lots of ice cream. (Oops, I just did mention them, didn’t I?)

Can’t help myself, I suppose. The good news is, as long as my food fantasies remain in my books, my readers and I can enjoy them calorie-free. Just don’t open that pantry.

Does reading about food make you hungry?

Gay Yellen is the author of the multi-award-winning Samantha Newman Mysteries include The Body BusinessThe Body Next Door, and The Body in the News!

Contact her at GayYellen.com

With a Little Help from my Friends

artwork from Pixabay and Depositphotos

By Lois Winston

As authors, we spend much of our days in our writer caves. Sometimes, we rarely leave the house for days as we peck away at the keyboard, increasing our word count. Living life in a vacuum is hard, though. Sometimes we need to bounce ideas off someone, and let’s face it, kids and spouses are rarely helpful when it comes to figuring out the perfect murder or choosing whodunit from several possibly suspects. That’s why critique partners, as well as writing communities, are so important. Often, they’re the only people who truly “get” us.

My latest book, Sorry, Knot Sorry, the thirteenth in my Anastasia Pollack Crafting Mysteries, released earlier this month. In-between a month-long virtual book tour, I’ve been mulling over possible plots for the next book in the series.

I’ve always had a weird fascination with unusual personalities and often put them in my books. Anastasia’s communist mother-in-law is a perfect example. She’s based on my own communist mother-in-law, minus the French bulldog.

Years ago, we had some very strange neighbors living across the street from us. They’ve been parked in a recess of my brain for two-and-a-half decades, waiting to spring forth as characters in a book. I wondered, though, were they too over-the-top?

I decided this was a question, not for my critique partner nor my fellow writers. I needed to hear from my readers. So, in my May newsletter, I introduced them to the couple I had dubbed The Stoop Sitters. After relating the story, I asked if they thought The Stoop Sitters should become characters in my next book.

Everyone who responded loved the idea. I don’t know yet who these characters will be, but based on the overwhelmingly favorable responses I received, they will show up in some way in the next book.

I had already set up the possibility of The Stoop Sitters back in A Stitch to Die For, the fifth book in the series. Circumstances which occurred in that book resulted in the house across the street from Anastasia being torn down and replaced with a McMansion. Since Anastasia has yet to meet her new neighbors, they could be The Stoop Sitters.

Have I piqued your curiosity? Are you dying to know more about The Stoop Sitters?

When my husband and I purchased a home in an upscale New Jersey suburb, the house across the street stood out for all the wrong reasons. It was a dilapidated mess in need of major repairs. We suspected the resident or residents were elderly with a limited income. Much to our surprise, we discovered the owners were a couple in their late thirties or early forties. They had two school-aged kids.

The parents didn’t seem to have jobs. They’d camp out on the top step of their small concrete landing for hours at a time, either together or individually. Just sitting and smoking and often drinking beer, but never conversing with each other. Often the husband would remove his shirt and lie back on the landing, his massive stomach pointing heavenward. He’d remain that way for hours, apparently napping.

When Mr. Stoop Sitter wasn’t sprawled bare-chested on the landing, he’d spend hours mowing his lawn, an extremely small barren patch of packed dirt and weeds. For hours, he’d walk behind his mower, trimming the nonexistent grass, until the mower ran out of gas. The next day, after refilling the mower, the scene would repeat. It continued each day throughout the year, except during rain and snowstorms.

I need to stop here to mention that I’m not a voyeur. My home office was situated at the front of the house with my desk positioned under the front window. It was impossible not to notice The Stoop Sitters.

One day, my concentration was broken by a cat fight between two women. I glanced up from my computer screen to find Mrs. Stoop Sitter standing on the sidewalk, accusing another woman of trying to steal her husband. The scene was right out of Real Housewives of New Jersey, minus the camera crew. Eventually, Mrs. Stoop Sitter hurled one last warning, stormed up the steps, and entered her house, slamming the door behind her. The other woman turned and walked down the street. I never saw her again.

Now, Mr. Stoop Sitter was no one’s idea of a catch, but the scene I’d witnessed proved otherwise. Obviously, there’s someone for everyone. At least in Mrs. Stoop Sitter’s mind.

Eventually, the Stoop Sitters sold their house to a developer who tore it down and built a McMansion. There’s a story to be told about the people who moved into the McMansion, but I’ll save that for another time.

So what do you think? If my readers can suspend their disbelief enough to accept a communist mother-in-law and a Shakespeare-quoting parrot (not to mention a reluctant amateur sleuth who stumbles across more dead bodies than the average big city homicide cop in an entire career,) will they buy into the Stoop Sitters?

Would you? Post a comment for a chance to win a promo code for a free audiobook download of any of the currently available Anastasia Pollack Crafting Mysteries.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com