Deep in the Promo Weeds

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By Lois Winston

My post last month talked about the five-letter word that sends a shudder through most authors. I’ve been in the promotion weeds ever since, due to the recent launch of  A Crafty Collage of Crime, the 12th book in the Anastasia Pollack Crafting Mystery Series. Between my own blog, Killer Crafts & Crafty Killers, and the two group blogs I belong to, this one and Booklover’s Bench, I also signed up for a blog tour with Great Escapes Book Tours and booked a few guest blogs on my own. The grand total came to—drumroll, please—26 blog posts through the middle of August!

And here lies the conundrum: How many ways can I talk about my series and the newest book in it without sounding like a broken record? Or worse yet, a carnival barker? Step right up, ladies and gentlemen. Be the first to experience the latest murder and mayhem author Lois Winston has dumped on her poor reluctant amateur sleuth!

No one likes being bombarded with “buy my book” pleas on social media. Hard sell often works against an author. Years ago, when I was still writing romance, I attended a conference where a well-known, bestselling author kept pleading with the audience to buy her books because her teenage son was growing so fast that she was spending a fortune every month at Foot Locker. From the sideways glances those of us in the audience were giving each other, I had the sense that this author’s attempt at a cute marketing ploy was backfiring badly. Especially since we’d all seen her latest advance recently posted on Publishers Marketplace. I’ve been published since 2006, and to this day, if you added up all my advances and royalties from the past seventeen years, the total would still be less than what that author had received in one advance.

At any rate, Anastasia and I (some bloggers requested posts written by my sleuth or interviews with her instead of me) have tried—desperately—to keep each of the posts fresh and different. My Great Escapes blog tour began June 19th and runs through July 2nd. You can find the schedule here. Visit each site to enter the Rafflecopter for a chance to win one of three copies I’m giving away of A Crafty Collage of Crime. Because the drawing won’t be held until after the last guest post goes live on July 2nd, you can also go back and enter at the blogs that have already posted.

I promise I won’t implore you to add to my sons’ or grandsons’ sneaker funds!

Instead, if you post a comment here, I’ll enter you in a random drawing for a chance to win a promo code for a free audiobook download of A Stitch to Die For, the fifth book in the Anastasia Pollack Crafting Mystery Series.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction under her own name and her Emma Carlyle pen name. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

The 5-Letter Word that Sends a Shudder of Anxiety Through Most Authors

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By Lois Winston

By nature, many authors are loners. We spend a good deal of our lives sitting in our writing caves, pecking at our keyboards. Survey any group of authors, and most will tell you the worst part of being an author is having to do promo. That’s the infamous 5-letter word of the title in this post.

It doesn’t matter if you’re an indie author, published by a small press, or with a major publishing house. Unless you’re one of the very elite (think Janet Evanovich, Nora Roberts, or James Patterson), you have to do most or all of your own promotion. Even the big names need to promote their books, but they do it through book tours with PR reps managing all the details and doing the heavy lifting.

I’m someone who has vowed to be the last person on the planet not sucked in by most social media. You’ll never find me on Facebook, Instagram, or TikTok. I do have a Twitter account, only because my former publisher insisted, but I rarely remember to tweet anything. When I do remember, it’s never anything controversial, political, or personal, so chances of one of my tweets going viral and resulting in new fans and increased books sales is as unlikely as a rose bush growing at the North Pole.

However, back when I was traditionally published, I used to enjoy giving talks to library groups, book clubs, and other organizations. Covid put an end to that but ushered in the age of Zoom talks.

I’ve participated in several of these Zoom events, and I’m participating in another at the end of the month. On Tuesday, May 30th at 7:30-9:30pm EDT, grab your favorite beverage, settle into your comfiest chair, and hop online for a fun evening of laughs, Q&A, games, prizes, and more with some of your favorite mystery and suspense authors. All are welcome. And best of all? It’s FREE! All you have to do is register.

During this fun event, you’ll be able to Zoom around the various “rooms” where you’ll find dozens of authors happy to chat with you. I’m pairing up in one room with my fellow Booklover’s Bench blogger Maggie Toussaint (appearing under her new Valona Jones pen name for this event.) You can find a list of other attending authors here. Scroll down the page for the registration form. Hope to see you there!

Post a comment for a chance to win one of several promo codes I’m giving away for a free download of the audiobook version of Decoupage Can Be Deadly, the fourth book in my Anastasia Pollack Crafting Mystery Series.

A Crafty Collage of Crime, the 12th book in my Anastasia Pollack Crafting Mystery Series, will release on June 16th. Learn about Anastasia’s new adventure, read the first chapter, and find pre-order links here.

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USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction under her own name and her Emma Carlyle pen name. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.