Book Marketing is a 4-Letter Word

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Image by Gerd Altmann from Pixabay

By Lois Winston

Book marketing? Unless you’re someone who majored in marketing in college (and maybe not even those people,) most authors will tell you the part of being an author they hate most is marketing their books to readers. Unless you’re James Patterson, Nora Roberts, or one of the few other “anointed ones,” no matter if you’re traditionally published or indie published, the bulk of book marketing rests on our shoulders. Most publishers, including what is known as The Big Five, do very little, if anything, to promote their authors’ books these days. For most, if they’re lucky, they receive a box of free promotional bookmarks or postcards.

And it doesn’t matter the genre you write in, the awards you’ve received, or whether you hit a bestseller list. I have friends who consistently make the New York Times list with each new release and are still required to do the bulk of the promotion for their books, including arranging their own events and handling social media marketing.

The competition is stiff out there, and it’s getting worse. Every author I’ve spoken with, whether traditionally published or indie published, is complaining about falling sales. This year has seen a flood of A.I. generated books going up for sale on etailer sites. There were so many flooding Amazon that they instituted a new policy, limiting uploads of new books to three a day. It maybe stemmed the influx from a major tsunami to a tidal wave.

Moreover, various marketing that once worked well for authors no longer shows the same results. What’s an author to do?

At the Killer Nashville conference in August, I attended a workshop on creating landing pages at Bookfunnel. Most marketing gurus will tell you every author should have a newsletter, that it’s one of the best tools in your author toolbox. I have a newsletter. Prior to Bookfunnel, I had about 1800 subscribers, some of whom are loyal fans. But the workshop instructor had tens of thousands of subscribers. Talking to other authors at Killer Nashville, I learned the best way I could increase sales of my books was to increase my newsletter subscribers.

The thing about a landing page, though, is that you offer a freebie in exchange for the reader subscribing. I’ve always been opposed to giving away huge numbers of books. I’ve heard from too many readers who only download free books and brag that they haven’t bought a book in years. I have newsletter readers who have told me they love my books but only read them if they can get them from the library or by winning a copy when I do the occasional contest giveaway. They won’t even spend .99 cents for a sale book.

I’ve never had a problem with putting a book on sale for .99 cents for a limited time. I think of it as a loss leader to spur sales of the other books in my Anastasia Pollack Crafting Mystery Series. That series currently has 13 novels and 3 novellas. Historically, I’ve seen good results from sales of other books in the series when one is on sale for .99 cents. But even those results have not been what they used to be lately.

So I decided to create a landing page on Bookfunnel and offer one of the novellas in the series for free with sign-up to my newsletter. I’m also taking part in two group promotions with other cozy authors on Bookfunnel throughout November, the Thank Goodness for Cozies promotion and the Cozy Mystery Month promotion. Signing up for any of the authors’ newsletters will get you a free book by that author.

My landing page has been up on my website and on Bookfunnel since mid-October. When the group promotions end at the end of November, I’ll be able to judge the results of the book giveaway. I’ll see how many downloads and new subscribers I’ve had and if all those free books translated into sales of other books in the series. I’m crossing fingers and toes that I’ll be pleased with the numbers.

Love it? Hate it? How do you really feel about marketing? Post a comment for a chance to win a promo code for a free audiobook download of any one of the first 11 Anastasia Pollack Crafting Mysteries. (US and UK residents only)

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Trolls: Character vs. Caricature When Writing Suspects and Antagonists in Mysteries

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What do trolls have to do with writing suspects and antagonists in mysteries?

Trolls?

 

Trolls: Nasty creatures who live under bridges.

Trolls: Nasty people who bully others on social media.

Trolls: Weird looking collectibles from the 1960s (now the stars of animated movies.)

Trolls: Kristoff’s fun-loving adoptive family in Frozen

Trolls: Amazing works of art from recycled materials by Thomas Dambo.

I first learned of Thomas Dambo’s work when I saw a news story about him and his art installations made of recycled materials. He’s considered the world’s leading recycling artist with his work appearing throughout the United States, Europe, and Asia. His more than 125 larger-than-life trolls were created to share his environmental message throughout the world in outdoor installations that use trash to create art within nature.

The trolls have noticed that “small people” (us humans) are harming the planet. The goal of these giant trolls is to educate humans, whereby they’ll rediscover nature and become thoughtful, caring stewards of our planet. A more positive message than those other trolls who frequent social media, right?

Six of Dambo’s trolls took up residence within the gardens, trees, and wooded areas of the Cheekwood Estate & Gardens in Nashville during this past spring and summer. I was lucky enough to have the chance to visit with them. They’ve since moved on to spend time at the Virginia Aquarium & Marine Science Center in Virginia Beach, VA through Jan 20, 2025. If you have a chance to visit with them, tell them I said hi.

So what do these trolls have to do with writing mysteries? Actually, quite a lot. When we think of trolls, most of us think of ugly, nasty creatures, either real or fictional. But both Thomas Dambo’s recycled trolls, Kristoff’s adopted family, and those weird bygone mini collectables showed us that not all trolls are nasty and that ugly is subjective.

Also, the best villains or antagonists are multi-layered. If they weren’t, they’d be caricatures rather than characters, and no author should be writing Snidely Whiplash-type cardboard villains. That’s why it’s so important to spend as much time developing the goals, motivations, and conflicts of our suspects in our mysteries as we do our protagonists.

We’re often asked who is our favorite fictional sleuth, but who is your favorite fictional suspect or antagonist? Post a comment for a chance to win a promo code for a free download of any one of the first eleven audiobooks in my Anastasia Pollack Crafting Mystery Series.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

What’s on Your Nightstand?

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By Lois Winston

I’m an extremely eclectic reader. There are a few genres I don’t read because they turn me off. My apologies to the vampire and werewolf fans out there, but I just don’t get the allure of falling for someone who wants to drain me of my blood or sup on my entire body.

I used to read a wide range of science fiction and fantasy, everything from The Lord of the Rings Trilogy to Arthur C. Clark’s Space Odyssey series to the Harry Potter books. At one point in my life, I devoured books by Leon Uris and James Mitchener, then Michael Crichton.

These days, though, besides reading books by other cozy authors, I find myself drawn to novels featuring historical people, women’s fiction, literary fiction, and books that cross genres. For my post today, I thought I’d tell you about some of my recent reads, all in different genres, and what I enjoyed about them.

The Unexpected Mrs. Polifax by Dorothy Gilman

I don’t know how I didn’t know about this series of books, but I’m so happy I stumbled upon them. Mrs. Polifax is a New Jersey widow who walks into the CIA one day and offers her services as a spy. Surprisingly, they take her up on it! And that’s the start of a very entertaining book featuring an extremely endearing character. The author wrote fourteen books in the Mrs. Polifax series before her death at the age of eighty-eight in 2012. I’ve already started the second one.

 

 

 

The Dutch House by Ann Patchett

If a book doesn’t draw me in by the third chapter, I won’t waste any more time on it. There are too many books to read and not enough leisure hours in my day. Even so, there are books I finish but soon forget. Then there’s The Dutch House. I first picked this book up because it takes place in a town where I went to college and later lived for several decades. But I kept reading because the author is so adept at crafting both characters and plot.

 

 

 

11/22/63 by Stephen King

I bought this book several years ago but just got around to reading it this summer. At 880 pages, it’s quite intimidating and requires a huge commitment of time. Because I don’t care for horror stories, I’d never read anything by King other than his book on writing. However, I’m old enough to remember the day Kennedy was shot, and the concept about a man who goes back in time to prevent the assassination fascinated me. I flew through it, unable to put the book down until my eyelids grew heavy each night.

 

 

The Colony Club by Shelley Noble

Disclaimer: the author is a dear friend, and I was lucky enough to read this book prior to publication. Daisy Harriman, one of the main characters in the book, was a real person. When she requested a room for the night at the Waldorf Hotel, she was turned away because she wasn’t accompanied by her husband. Appalled by her treatment, she set out to change history, creating The Colony Club, the first woman’s club of its kind in not only New York but the world. The novel also incorporates other historical people of the Gilded Age, including Stanford White, who designed the building, and actress-turned-interior designer Elsie de Wolfe, who decorated the Colony Club’s rooms. The author is a meticulous historian who creates a richly accurate depiction of the times, especially in the treated of women, making the book extremely au courant for today’s readers.

What’s on your nightstand? Post a comment for a chance to win a promo code for a free download of any one of the first ten audiobooks in my Anastasia Pollack Crafting Mystery Series.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Killing It at Killer Nashville

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At the Killer Nashville book signing

By Lois Winston

Most writers are introverts. We spend much of our days alone with only our laptops or computers (or paper and pen for those who are still old-school) and rarely step foot into the real world. We’d rather spend our time in the world of our imagination with the characters we’ve created. However, every now and then, we venture out onto Earth One and mingle with actual humans.

One of the best places to do this is at a writers’ conference. Hanging with our peeps is our happy place in the real world because they’re the only people who truly “get” us. Because they’re just like us. Writers’ conferences are a chance to spend time with others of our special community. We renew friendships, make new friends, network, learn from some, and teach others. Conferences also occasionally give us a pat on the back, validating that this odd life we’ve chosen, with all its solitary hours of clicking away at the keyboard, is worthwhile.

Such was the case this past weekend when I attended Killer Nashville. Once upon a time, I attended three or four writers’ conferences a year. Then, life changed. I made the decision to “go indie” and no longer had a publisher willing to pick up some or all the expense of attending conferences. Between the conference fee, airfare, hotel, and meals, conferences are not cheap. I cut back drastically, only attending local conferences.

And then Covid hit.

As some of you know, in the middle of the pandemic, my husband and I made the difficult decision to pack up and move to Tennessee to be closer to family. Within days of settling into our new home in July of 2021, I discovered that after a two-year hiatus, the annual Killer Nashville writing conference was about to take place less than two miles from where I now live. Serendipity!

With few exceptions, most writers are introverts. Hence, those writer caves. But I missed my writing peeps in New Jersey. Killer Nashville gave me a chance to connect face-to-face with many other writers I only knew from online writing communities. I also made some new friends and have continued to do so each year I’ve attended since 2021.

The 2024 Killer Nashville conference was this past weekend, and it was a blast, even for this confirmed introvert. On Friday, I was on a panel discussing Writing Compelling Synopsis, Back Cover Copy, and Design. Saturday, I was on two panels, One Trait at a Time: How to Build a Character and Not Just One Book: Writing a Series. I was also one of ten authors who allowed attendees to pick our brains for four minutes each during Speed Date your Way to Author Marketing Success. On Sunday, I was on the Creating an Irresistible Hook for Your Book panel and the Writing Strong Protagonists panel.

Vertically challenged Lois and Gay during an after-dinner stop for ice cream

And then there was Saturday night. Author Gay Yellen and I, along with our husbands, went out to dinner, something we’d also done last year. Upon returning to the hotel, our husbands headed for the bar while Gay and I ducked into the awards ceremony. Not ten seconds later, Clay Stafford, MC for the evening and Killer Nashville head honcho, announced the winner of the 2024 Silver Falchion Award for Best Comedy. Much to my surprise, he called my name!

I never expected to win. With few exceptions, throughout my writing career, I’ve always been the bridesmaid, rarely the bride. I hadn’t prepared any remarks because the one time I had attended the ceremony back in 2021, no one made any remarks. Winners were handed their awards, shook Clay’s hand, and a photographer snapped a picture. Maybe it was because we were all still coming out of Covid.

This time, I was expected to say something. My mind still reeling over actually winning, I stepped up to the mic and thanked whoever it was who’d determined that A Crafty Collage of Crime, the twelfth book in my Anastasia Pollack Crafting Mystery Series, deserved the award this year. As I walked away, I heard Clay tell the audience that I was a woman of few words and there were probably plenty of people who wished that he was! (a person of few words, that is, not a woman!)

With my Best Comedy medal the next morning

Well, at least I didn’t bore anyone in the audience by droning on and on by thanking everyone, going all the way back to my kindergarten teacher!

Writers, what’s your favorite aspect of conferences? Readers, have you ever attended a readers’ convention or other book event? Post a comment for a chance to win a promo code for a free audiobook of any one of the first ten Anastasia Pollack Crafting Mystery.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com

New Lessons from High School

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Hard to believe that the public school year opened here yesterday, especially when we’re still inside the blast furnace that is August. I remember sweating through those first days. It was pretty brutal.

My own high school reunion happened just this past weekend, which made me wonder what the children returning to class will be learning, and what they’ll need to figure out on their own after they graduate.

As grown-ups, we know it’s impossible to escape high school as fully-formed adults. There are too many new lessons to be learned as years go by. Matter of fact, I caught up with a few new ones at the reunion.

If you plan to attend such a gathering, it’s common to question whether or not you have measured up to expectations. Maybe we feel we haven’t aged well, or weren’t successful enough, or didn’t meet our own hopes in some other way. Mercifully, most of my classmates at the party seemed to overcome those useless notions and decided to be there just for the fun of it.

The Good, the Bad, and the Ugly

Right off the bat, I ran into a couple of people I’d long remembered for having been cruel to me. The first was the grown-up version of a girl who had very publicly humiliated me my freshman year.

We managed to have a cordial conversation, but as I walked away, I couldn’t help noting that she would make a good villain in a mystery some day. Come to think of it, that long-ago betrayal may have fed my subconscious as I created E.B. Odom, the villain in The Body Business. So, here’s a thank-you to her!

Also at the party was a person who, in elementary school, had a nasty habit of kicking my shins until they bled.

I remembered him as a little devil. But at the reunion, he went out of his way to talk to me, and spoke so kindly about my mother that I instantly changed my opinion. As mystery readers know, sometimes an apparent villain in a story turns out to be a hero. Something like that occurs in the third book in the The Samantha Newman Mystery Series.

Recaptured Memories

The absolute highlight of the evening was being able to reconnect with old friends, many of whom I hadn’t seen since graduation. Remembering with them what we were like back then and sharing our life journeys since those sweet days was a priceless gift. It left me longing to connect with others who hadn’t made the trip.

There’s something deeply satisfying about sharing memories with people who knew us when. Most special was excavating the hidden treasures of experiences we’d long ago forgotten. And feeling so very grateful for the new lessons, too.

Have you ever attended a class reunion? How did it go?

Please leave a comment below…

Gay Yellen is the award-winning author of the  Samantha Newman Mysteries include The Body Business, The Body Next Door, and The Body in the News!  Now available on Amazon.

Contact her at GayYellen.com

 

A Master Class in Comedy

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Artwork from Pixabay with LOL! added.

By Lois Winston

Someone recently asked me which author would I most want to take a master class from? Hmm…here’s the thing: I don’t get much out of long workshops. I find that an hour is my limit. Maybe I have too short an attention span, but I find that after an hour, my mind begins to wander, and my eyelids grow heavy. Maybe it has something to do with the fact that most of the time, these workshops are held in exceedingly warm conference rooms. If there’s a PowerPoint presentation, it’s worse because the lights are dimmed to perfect nodding-off conditions. And if the presenter isn’t all that great a public speaker, no matter how fabulous a writer, that’s the Trifecta of Snooze.

So chances of me ever taking a master class from someone are slim to never-gonna-happen. I’d learn more by reading their books and any books and articles they may have written on the craft of writing.

That doesn’t mean there aren’t authors I’d love to hear speak. Just not for more than an hour at a time.

I write the humorous Anastasia Pollack Mysteries. Writing any humorous genre is hard, but adding humor to something as serious as murder is a real challenge. I’ve sat through talks by various humorous mystery authors, many of whom I greatly admire, but their talks are generally more about their journey to publication and less about the art of writing the humorous mystery.

I think I’d gain more knowledge from attending a workshop given by someone who makes a living writing humor as opposed to humorous mysteries. Years ago I watched Mo Rocca interview Kathy Griffin on CBS Sunday Morning. I learned more about humor from that interview than I’d ever learned listening to my favorite humorous mystery authors.

I’d love to have the chance to sit down with Tina Fey for an hour. Just me and Tina. No cameras. No audience. What I wouldn’t give to pick her brain about writing humor. Not to mention, I’d also like to convince her to option my series. Wouldn’t Tina be the perfect actress to play Anastasia? Still…if anyone reading this happens to know Tina…Hey, a girl can dream, can’t she?

But the person I’d most like to spend time with is Alan Alda. Disclaimer: I think M*A*S*H is the best sitcom ever shown on TV. I own the complete eleven season DVD set. Every few months I’ll watch a season. I’ve watched each episode so many times, that I have all the dialogue memorized.

The episodes that Alan Alda wrote are my favorites. The man had an incredible knack for taking something as serious as war and adding humor while still maintaining the seriousness of the subject. He showed how humor can help get people through difficult situations. And he did it brilliantly. That’s what I try to do in writing my humorous mysteries.

If Alan Alda were to give a master class on writing humor, there’s no way I’d start nodding off, no matter how hot the room.

Breaking News! I’m thrilled to announce that A Crafty Collage of Crime, the 12th book in my Anastasia Pollack Crafting Mysteries, is a Killer Nashville Silver Falchion finalist for best Comedy.

Who are your favorite comedy writers/actors? Post a comment for a chance to win a promo code for a free audiobook of any one of the first ten Anastasia Pollack Crafting Mystery.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com

Do You Suffer from Food on the Brain?

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Confession time here. It has taken me years to admit this, but here goes: I am a foodaholic. I love food, and I think about it almost every hour of the day.

My addiction began in the early days of writing the Samantha Newman Mystery Series. I didn’t recognize the issue until several readers complained that the food scenes in the stories made them hungry.

I was forced to look inward.

Truth is, I never intended to put so much food in my books, but as it turns out, I’ve unintentionally given my personal cravings to Samantha Newman, who loves food as much as I do. And apparently, readers may suffer from the same affliction.

It has been suggested that I offer recipes for a few of the dishes. I’ve toyed with the idea of running a reader contest to supply some of them. But it’s not the preparation that interests me. It’s the food—the aromas, the textures, the savory, sweet, or umami tastes that I crave.

Food on the brain

That’s what I suffer from when I write. I’m thinking about what to snack on right now, just like I did a few minutes ago, and an hour earlier, too. Like an alcoholic trying to fend off the urge, I’m always jonesing for something in the pantry.

And so, I’ve foisted these cravings onto Samantha Newman herself, and a few of her friends as well. Sam doesn’t cook, but her pal Gertie is a regular Julia Child in the kitchen. And Carter’s intrepid housekeeper, Dottie, makes country-style dishes to die for. You’ve never had pie until you’ve had a slice of Dottie’s.

Carter Chapman’s a man who knows his way around the kitchen, too. He can turn out a perfectly juicy Texas T-bone, or a from-scratch pasta sauce that makes Samatha swoon. And for breakfast, he serves up an awesome batch of pancakes. OMG, the pancakes!

There I go again… where was I?

There’s more food in the series than anyone could eat in a week, from gourmet offerings to down-home cooking, not to mention doughnuts, brownies, and lots of ice cream. (Oops, I just did mention them, didn’t I?)

Can’t help myself, I suppose. The good news is, as long as my food fantasies remain in my books, my readers and I can enjoy them calorie-free. Just don’t open that pantry.

Does reading about food make you hungry?

Gay Yellen is the author of the multi-award-winning Samantha Newman Mysteries include The Body Business, The Body Next Door, and The Body in the News!

Contact her at GayYellen.com

With a Little Help from my Friends

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artwork from Pixabay and Depositphotos

By Lois Winston

As authors, we spend much of our days in our writer caves. Sometimes, we rarely leave the house for days as we peck away at the keyboard, increasing our word count. Living life in a vacuum is hard, though. Sometimes we need to bounce ideas off someone, and let’s face it, kids and spouses are rarely helpful when it comes to figuring out the perfect murder or choosing whodunit from several possibly suspects. That’s why critique partners, as well as writing communities, are so important. Often, they’re the only people who truly “get” us.

My latest book, Sorry, Knot Sorry, the thirteenth in my Anastasia Pollack Crafting Mysteries, released earlier this month. In-between a month-long virtual book tour, I’ve been mulling over possible plots for the next book in the series.

I’ve always had a weird fascination with unusual personalities and often put them in my books. Anastasia’s communist mother-in-law is a perfect example. She’s based on my own communist mother-in-law, minus the French bulldog.

Years ago, we had some very strange neighbors living across the street from us. They’ve been parked in a recess of my brain for two-and-a-half decades, waiting to spring forth as characters in a book. I wondered, though, were they too over-the-top?

I decided this was a question, not for my critique partner nor my fellow writers. I needed to hear from my readers. So, in my May newsletter, I introduced them to the couple I had dubbed The Stoop Sitters. After relating the story, I asked if they thought The Stoop Sitters should become characters in my next book.

Everyone who responded loved the idea. I don’t know yet who these characters will be, but based on the overwhelmingly favorable responses I received, they will show up in some way in the next book.

I had already set up the possibility of The Stoop Sitters back in A Stitch to Die For, the fifth book in the series. Circumstances which occurred in that book resulted in the house across the street from Anastasia being torn down and replaced with a McMansion. Since Anastasia has yet to meet her new neighbors, they could be The Stoop Sitters.

Have I piqued your curiosity? Are you dying to know more about The Stoop Sitters?

When my husband and I purchased a home in an upscale New Jersey suburb, the house across the street stood out for all the wrong reasons. It was a dilapidated mess in need of major repairs. We suspected the resident or residents were elderly with a limited income. Much to our surprise, we discovered the owners were a couple in their late thirties or early forties. They had two school-aged kids.

The parents didn’t seem to have jobs. They’d camp out on the top step of their small concrete landing for hours at a time, either together or individually. Just sitting and smoking and often drinking beer, but never conversing with each other. Often the husband would remove his shirt and lie back on the landing, his massive stomach pointing heavenward. He’d remain that way for hours, apparently napping.

When Mr. Stoop Sitter wasn’t sprawled bare-chested on the landing, he’d spend hours mowing his lawn, an extremely small barren patch of packed dirt and weeds. For hours, he’d walk behind his mower, trimming the nonexistent grass, until the mower ran out of gas. The next day, after refilling the mower, the scene would repeat. It continued each day throughout the year, except during rain and snowstorms.

I need to stop here to mention that I’m not a voyeur. My home office was situated at the front of the house with my desk positioned under the front window. It was impossible not to notice The Stoop Sitters.

One day, my concentration was broken by a cat fight between two women. I glanced up from my computer screen to find Mrs. Stoop Sitter standing on the sidewalk, accusing another woman of trying to steal her husband. The scene was right out of Real Housewives of New Jersey, minus the camera crew. Eventually, Mrs. Stoop Sitter hurled one last warning, stormed up the steps, and entered her house, slamming the door behind her. The other woman turned and walked down the street. I never saw her again.

Now, Mr. Stoop Sitter was no one’s idea of a catch, but the scene I’d witnessed proved otherwise. Obviously, there’s someone for everyone. At least in Mrs. Stoop Sitter’s mind.

Eventually, the Stoop Sitters sold their house to a developer who tore it down and built a McMansion. There’s a story to be told about the people who moved into the McMansion, but I’ll save that for another time.

So what do you think? If my readers can suspend their disbelief enough to accept a communist mother-in-law and a Shakespeare-quoting parrot (not to mention a reluctant amateur sleuth who stumbles across more dead bodies than the average big city homicide cop in an entire career,) will they buy into the Stoop Sitters?

Would you? Post a comment for a chance to win a promo code for a free audiobook download of any of the currently available Anastasia Pollack Crafting Mysteries.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com

The Times They Are a’Changing

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By Lois Winston

I don’t like change. I much prefer the security and comfort of habit. I’m not the kind of person who climbs a mountain just because it’s there. I need a reason to step out of my comfort zone, lace up my hiking boots, and ascend into the unknown. When I’m confronted with the need to change, I first spend time soul-searching and deliberating.

Unfortunately, the publishing industry has been fraught with change for quite some time now. Gone are the days when an author had a home for life, and the people she worked with at the publishing house became like a second family to her. These days there’s a lot of divorce going on in publishing. More and more authors are being dropped because their sales aren’t strong enough. Or authors decide for various reasons that they need to leave their publishers. Both situations are very scary for the author. No matter which party institutes the divorce proceedings, fear of the unknown can overwhelm an author.

Twelve years ago, I realized I needed to institute a change in my life. I didn’t want to, but after several long months of soul-searching, I knew it was time to climb the mountain. I laced up those hiking boots and walked away from two new publishing contracts—one for additional books in my Anastasia Pollack Crafting Mystery series and one for a new series, the Empty Nest Mysteries.

Was I terrified? You bet! Being published by a traditional publishing house is the Holy Grail to all aspiring authors. Or it used to be. Times have changed. Self-publishing, now often referred to as indie publishing, no longer has the stigma it once did because authors are in control, not questionable vanity presses.

Rather than sign with one of the small publishers interested in continuing my series, I went indie. I continued writing the Anastasia Pollack Crafting Mysteries, adding a series of three connected mini-mysteries. I also published the Empty Nest Mysteries and several standalone mystery novellas. I reissued my backlist and published some unsold romances and romantic suspense novels.

Would I regret my decision? After all, not only had I given up the “legitimacy” of traditional publishing, but I’d also given up some decent advance money. There were nights I tossed and turned, wondering if I’d made the biggest mistake of my life by going indie, especially when I didn’t see the huge numbers of sales that other indie authors claimed to have.

Was it because I didn’t write super-sexy books with shirtless studs? Or was there some other reason? My traditionally published books had received stellar reviews, including starred reviews from Publishers Weeklyand Booklist for my mystery series. I’d also won quite a few awards for my fiction. Why weren’t my indie books selling better?

One mantra I kept repeating was something I’d heard from other authors: It’s not a sprint; it’s a marathon. It was hard to convince myself since I seemed to be limping along, not sprinting. But eventually I saw that they were right. It took some time, but since publishing my first indie book, I’ve seen steady growth in sales. Can I support myself on what I’m making? Heck, no! But then again, I couldn’t support myself on what I made from traditional publishing.

However, as time has passed, I’ve become more comfortable with my decision. There’s much to be said about having total control over your writing career. What I’ve also discovered is that readers don’t really care who publishes you. Authors might constantly ask other authors, “Who’s your publisher?” but readers are only interested in good books. They don’t know PRH from Level Best. Mention “the Big Five,” and they’ll most likely think you’re talking about a college basketball conference.

Meanwhile, Sorry, Knot Sorry, the thirteenth book in my Anastasia Pollack Crafting Mystery Series, is currently on preorder and releases June 4th. For those of you familiar with Anastasia, I hope you enjoy her latest adventure. For those of you who haven’t gotten to know her yet, I hope you will.

Sorry, Knot Sorry

An Anastasia Pollack Crafting Mystery, Book 13

Magazine crafts editor Anastasia Pollack may finally be able to pay off the remaining debt she found herself saddled with when her duplicitous first husband dropped dead in a Las Vegas casino. But as Anastasia has discovered, nothing in her life is ever straightforward. Strings are always attached. Thanks to the success of an unauthorized true crime podcast, a television production company wants to option her life—warts and all—as a reluctant amateur sleuth.

Is such exposure worth a clean financial slate? Anastasia isn’t sure, but at the same time, rumors are flying about layoffs at the office. Whether she wants national exposure or not, Anastasia may be forced to sign on the dotted line to keep from standing in the unemployment line. But the dead bodies keep coming, and they’re not in the script.

Craft tips included.

Buy Links (preorder now. Available June 4th)

Amazon

Kobo

Nook

Apple Books

Paperback and Hardcover editions available after June 4th.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website where can also sign up for her newsletter and find links to her other social media: www.loiswinston.com

How Cozy!

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First, a happy piece of news!

The Body Next Door has just won GOLD in the 2024 American Legacy Book Awards. I am honored and happy for the recognition, the fifth one for this, my second book in the Samantha Newman Mystery Series. I’m also amazed and amused. Here’s why:

Flashback to 2014:

I’d helped someone else write a successful thriller, and just finished the first book that was all mine. I wrote it as a thriller as well: fast-moving and tense, bad guys revealed from the beginning, there’s a bomb, and good people might die.

But the publisher who loved it marketed The Body Business as a Romantic Suspense novel, not a thriller.

Then I wrote a sequel, The Body Next Door.  When it was released in 2016 (the recent American Legacy prize is for backlisted books), many readers and reviewers called it a Cozy. The first prize it won back then was a Chanticleer Mystery & Mayhem award, which, as I later discovered, is given for cozies like Agatha Christie classics. I was pleased, but confused.

So, what makes my book a cozy?

Cozies are very popular entertainment, but when I studied the genre more than a decade ago, I encountered a slew of rabid rule-keepers that strictly defined what made a book a cozy and, especially, what must never happen in one: graphic sex, cursing, and bloody violence. Not wanting to incur the wrath of the cozy police in the form of angry reviews, I laid low.

While there’s no graphic sex in my books, the bad guys in the first book do some pretty unsavory things. Also, cozies are usually set in small towns, while my series is set in a big metropolitan area. It’s common for a cozy protagonist to own a cat or other sentient pet (Samantha has none) and to manage a small business, preferably a cozy store or restaurant. Neither element is present in my books.

And yet, to my amazement and amusement, The Body Next Door has won a Best Cozy award again. Now I’m wondering if the series should be described as Cozy.

The rules seem to have loosened in recent years. Are cozy readers more forgiving?

Which brings me to Book 3, The Body in the News, which was recently released. It follows the continuing saga of Samantha Newman, who must solve yet another murder while still struggling to find her true calling. The story features the main characters and settings from the beginning of the series and adds a few colorful new ones, too.

I’m still wary of calling the book anything except a Romantic Mystery. Full of suspense, with interesting characters and a dollop of humor, whichever way someone wants to classify my books is just fine with me, as long as they have been entertained.

Do you look for certain genres to enjoy, or are you an omivourous reader?

Please comment below!

Gay Yellen is a former magazine editor and national journalism award winner. She was the contributing book editor for Five Minutes to Midnight (Delacorte), an international thriller and New York Times Notable. Her award-winning Samantha Newman Mystery Series includes The Body Business, The Body Next Door, and The Body in the News.

Gay loves to connect with book clubs and community groups in person and online. Contact her through her website, GayYellen.com.