Tag Archive for: book launch

Oh Where, Oh Where has my launch gone? by Debra H. Goldstein

Oh Where, Oh Where has my
launch gone? by Debra H. Goldstein

June 28 is the release date from Kensington of my fifth
Sarah Blair novel, Five Belles Too Many. As I write this blog, three days
before it will appear on the Stiletto Gang blog, I have yet to confirm a physical
launch location (which would be in mid-July). That’s unusual for me.

 

When One Taste Too Many, the first book in the series, was
published, there was a table at Barnes & Noble at the Summit in Birmingham
and not only did I have the initial signing there, but two nights later, I had
an indie signing at Little Professor. Both were successes and the events were repeated
when Two Bites Too Many was released. And then, a few weeks later, after I had additional
live signings in Alabama, as well as in California, Arizona, Georgia, Tennessee,
Texas, and Colorado, the world shut down because of Covid.

 

We weren’t sophisticated with virtual panels and signings
during the height of Two Bites Too Many’s

release, but we definitely were by
the time Three Treats Too Many and Four Cuts Too Many were published. I crisscrossed
the country doing zoom presentations. It wasn’t the same as being able to sign
books live for readers, but it did give me an opportunity to partner with
writers I adore from other parts of the country for the same presentation. I
was sure by the time, Five Belles was published, I’d be able to have a launch
similar to my first ones, but that isn’t the case.

 

B&N in my area of the world has not returned to live signings.
Our indies are beginning to do events, but with certain health protocols still
being followed. I am in limbo. I’m ready to meet fans in person again, but I’m
not jumping through hoops to make the live signing happen. Instead, I’m taking
a step back and watching and waiting, figuring the official live launch may be
replaced by smaller bookstore gatherings in July and August.

 

In one way, it is a shame. Five Belles Too Many is my
second favorite book in the series. In it, Sarah is forced to chaperone her
mother when Maybelle is a finalist to win the perfect Southern wedding. When
the reality TV show’s producer is found dead with Sarah’s greatest nemesis
kneeling by the body, Sarah must find the true killer before any more of the
contestants or crew are permanently eliminated. 

Because of the humor and nature
of the book it would be fun to interact with a live audience, but that’s not to
be. In the meantime, I’m
going ahead with virtual plans, including a takeover of Joanna Slan’s Readers
on June 20 and an incredibly special Summer Blast/New Release Party with three
other cozy authors, Terry Ambrose, Maggie Toussaint/Volana Jones, and Nancy J.
Cohen, on June 28 from 7-8 EST. I’ll also be participating in a Great Escapes
Tour (June 17-30) and visiting other blogs including The Wickeds, Jungle Red
Writers, Chicks on the Case, Dru’s Book Musings, and Mystery Lovers Kitchen. The
fun part of the parties and blogs for readers is that there will be plenty of
prizes to be won. I’ll also be offering additional prizes if you are a newsletter
subscriber (you can sign up on my website – https://www.DebraHGoldstein.com ).

 

For more chances to read reviews, win prizes, and find out
how Five Belles is taking off, don’t forget to visit me on:

Twitter: @DebraHGoldstein,

Facebook
https://www.facebook.com/DebraHGoldsteinAuthor

Instagram: https://www.instagram.com/debrahgoldstein/
, or

Bookbub: https://www.bookbub.com/profile/debra-h-goldstein
.

 

Or, make my day by pre-ordering a copy of Five Belles Too
Many
from Amazon, Barnes & Noble, or your favorite indie bookstore. We’ll
call it being part of the silent launch.

 

How do you feel about not having as many live signings? 

The Importance of Pre-Orders by Debra H. Goldstein

The Importance of Pre-Orders by Debra H.
Goldstein

Until I
became an author, the only time I thought of pre-ordering a book was when I
knew a new Harry Potter was being released. Once I was published, I heard from
other authors that pre-orders were extremely important. Knowing that the first
book in my Sarah Blair cozy mystery series, One Taste Too Many, releases on December 18, but is available for
pre-order now, I decided to research what the importance of pre-orders is.

 It turns
out there are several reasons to encourage (beg) for pre-orders:

1)   
If publishers see books are receiving numerous
pre-orders, they will increase the print run. More books being printed means
the publisher will put more advertising help toward the book because it doesn’t
want to get stuck with unsold books. More promotion translates into additional
sales.

2)   
Pre-orders are reported in first week sales. People
often have a surge during their launch parties, but the additional numbers
created by pre-sales may help a book make a national or local best-seller list.
Word of mouth and recognition again translates into more sales.
3)   
Whether Amazon, other online sources, big box stores
or independent booksellers receive numerous pre-orders, they will tend to stock
more copies of the book. Often, the booksellers will check out and potentially
promote a book that customers are showing an interest in.
4)   
Authors want publishers to accept their next
books. Publishers want to sign authors whose books sell. Pre-order numbers serve
as an indicator to a publisher as to whether there is interest in additional
works by an author.

5)   
Pre-orders are especially important when a
series is debuting its first book. Few know of the existence of the series, so
it is important to use any means possible to build excitement and interest immediately.
One of the best ways to do this is through high numbers of pre-orders which
catch the eye of booksellers and readers.

Now that
I know how important pre-orders are, I hope you will consider spending $7.99 (paperback)
or $4.99 (e-book) to pre-order One Taste
Too Many
from one of buy links listed below.

About One Taste Too Many:

For culinary challenged Sarah Blair, there’s only one
thing scarier than cooking from scratch—murder!

Married at eighteen, divorced at twenty‑eight, Sarah Blair reluctantly swaps
her luxury lifestyle for a cramped studio apartment and a law firm receptionist
job in the tired town she never left. With nothing much to show for the last
decade but her feisty Siamese cat, RahRah, and some clumsy domestic skills,
she’s the polar opposite of her bubbly twin, Emily—an ambitious chef determined
to take her culinary ambitions to the top at a local gourmet restaurant.

Sarah knew starting over would be messy. But things fall apart completely when
her ex drops dead, seemingly poisoned by Emily’s award-winning rhubarb crisp.
Now, with RahRah wanted by the woman who broke up her marriage and Emily wanted
by the police for murder, Sarah needs to figure out the right recipe to crack
the case before time runs out. Unfortunately, for a gal whose idea of good
china is floral paper plates, catching the real killer and living to tell about
it could mean facing a fate worse than death—being in the kitchen!

Pre-Order/Buy Links:

Books-a-Million: https://www.booksamillion.com/p/One-Taste-Too-Many/Debra-H-Goldstein/9781496719478

I’m Too Old for All This

At the beginning of the year I had a new Rocky Bluff P.D. crime novel out, An Axe to Grind, which meant putting on a launch party, participating in a blog tour, promoting on the Net and in person.

Soon after, my publisher asked if I’d like for her to put an old book of mine, a romance with a touch of the supernatural, Lingering Spirit, which she’d put on Kindle, out as a paper book. Of course I said “yes.”

That arrived in June at the Public Safety Writers Association’s conference for the first debut. Though it is about the death of a law enforcement officer, it sold well among the police officers and their wives. When I got home I planned and put on another launch at our local bookstore and at the same time wrote a lot of blogs for a blog tour that went on through the month of July.

In the meantime, I was signing up for book and craft fairs, bookstore talks, and filling up almost all of my weekends with one event or another.

I’m still in the middle of all this and trying to write another Rocky Bluff P.D. novel–and it won’t be long before I get the edits for the Deputy Tempe Crabtree mystery that’s due to make its appearance in the fall. I know because the publisher already sent me the cover for my approval.

All I can say is Phew! Almost too much for this great-grandma.

Shall I be honest? I’m loving every minute of it.

Marilyn
http://fictionforyou.com/

Getting By with a Little Help from my Friends

by Susan McBride

Oh, boy, it’s been a very interesting three weeks since The Cougar Club came out. I was tempted at first to write about a few less than pleasant incidents that completely blind-sided me (let’s just say, the word “Cougar” inspires, er, different reactions in different people). But then I remembered my New Year’s resolution to stay focused on the positive and shove the negative into the garbage like wilted spinach. So I’ll babble instead about upbeat stuff, like friendship (which is what The Cougar Club is about after all) and good news.

I used to block off at least three months after a book’s release to do promotion. I would try to hit every book festival, convention, and writer’s conference within flying distance. In between the weekends I was gone, I’d schedule stock signings, school talks, library events, book club discussions, and anything else I could logically work into my schedule. But I was single then, and now I’m married (two years next Wednesday–yeeha!). I hate leaving home. I don’t want to go anywhere that Ed can’t go. So with Cougar, I tried very hard to stick around St. Louis. Luckily, the local TV stations think the word “Cougar” is hot and wanted me on to talk about my book and about the Cougar phenomenon in general (like I’m an expert, accidental Cougar that I am!). It’s been great doing BlogTalkRadio from home and working a virtual book tour from the comfort of my own computer. I only had to drive across town a bit to tape a podcast for LipsticknLaundry, and I’ll head out for stock signings next week, which gives me a chance to say “thank you” to area booksellers who’ve been so great supporting me, no matter what genre I’m writing.

It’s helped a lot, too, dreaming up events where I’m not going solo. I can only take myself babbling about writing and the book biz for so long before I get tired of my own stories (is anyone ever tempted to make things up so they sound more exciting? Just curious!). Two of four scheduled Cougar gigs thankfully included buddies, like the panel at the McClay Road Library in St. Charles with Angie Fox, Bobbi Smith, and Sharon Shinn. The best part of getting a bunch of girls (who get along!) together is having a fun conversation that leads in all kinds of unexpected directions.

This past Wednesday, Sharon and I did a “Girls’ Night Out” event at the St. Louis County Library, and it was a hoot. I’ve known Sharon for four or five years, and we’ve talked about our writing over many lunches and emails. But it was remarkably funny and spontaneous discussing books and the publishing biz in front of an audience and asking each other questions we’d never asked before. For instance, what type of books wouldn’t we ever want to write? For me, it was science fiction or fantasy where I have to totally create my own worlds, or base a story on some myth or legend that so many other people know about (and probably know better than I). For Sharon it was the opposite: writing fiction completely set in real-life. She remarked that she doesn’t want people telling her all the things she got wrong. Ah, good point!

It’s aweseome, too, when things you hadn’t expected to work out actually happen. Growing accustomed to disappointment in the book biz is part of the game, I’d guess, for many of us who have high aspirations for our literary babies and take all the “mights” and “coulds” to heart. So I have to pinch myself this time around, knowing that one arrow hit its mark (no pun intended!). Target selected The Cougar Club as a Bookmarked Breakout Title and they’ve got it stocked on (most) store shelves in a special promotion from Valentine’s Day through April 11. I don’t think my books have ever been in Target stores before (online, yes, in-store, no) so this is a big deal for me. Needless to say, I was giddy when I heard Cougar would be part of this program. So today, not only did my mom go checking our local Target’s shelves (her report: they had two left, and she bought one!), but my mother-in-law went of her own accord sometime after and noted there was only one copy left. Both asked the associates when they’d get more in and were reassured it would be a matter of days. I heart my moms!

Another cool bit of news that came to pass: the Midwest Booksellers Association selected Cougar as a February Midwest Connections Pick. I’ll be attending an author reception during their March meeting in St. Louis, and I can’t wait. Indie bookstores were the first to support me with my mysteries, and I love supporting them back. Besides, there’s nothing better than hanging out with a bunch of booksellers. They might have to pry me out of there with a crowbar before the night is over.

Other high notes for me these past three weeks are more personal. For the kindly chums who calmed me down after my frantic emails when I spotted anti-Cougar rants online, you rock. And thank you, too, for sharing your stories about less-than-stellar experiences of the rabid kind. Not only did they make me feel better, they also made me laugh. Laughing instead of crying is a very good thing, indeed.

For those of you who invited me to guest blog or to inaugurate a wonderful new site (shout out for Books on the House!), you made my day(s)! Aw, gosh, now I’m sounding like a gushing actress accepting her Academy Award. So I’ll stop before you start barfing.

Still, all this positivity has me grinning like a fool, the icky stuff forgotten (or, at least, banished to the trash can with that wilted spinach). There are so many nice people out there that it’s a shame when we let any bad stuff stick in our craw (where is the craw exactly?). So think about ways friends have helped you out lately–and little things definitely count–and don’t let the ickies get you down, okay? Now go out there and have a great weekend!

Making Lemonade Out of Lemons

Hubby and I were invited to spend the weekend with Lorna and Larry Collins to help them celebrate two events for the launch of their mystery, Murder…They Wrote. We met Lorna and Larry four years ago in San Antonio at an Epicon. (Conference for electronically published writers.)

We’ve since spent time together at subsequent Epicons and kept in touch through e-mail. They’ve invited us several time to come visit them at their home. It’s a long, long drive to where they live through L.A. traffic and we had never accepted their kind invitation before. This time they asked me to be part of a Fine Arts Festival being put on by the church; to have a table with my books and give a talk about How to Write A Mystery.

We also found out that we shared the same birthday which was yesterday. So of course we packed up what we needed for a weekend and headed down to San Juan Capistrano. Mrs. Magellan, as my husband calls our GPS, guided us right to the Collins’ front door.

Lorna met us with this greeting, “The books haven’t arrived.”

Oh, my, I’ve been in this predicament myself before and I knew exactly how she felt–and I told her so. After a consoling hug and learning about her frantic calls to her publisher and the post office, neither giving her any encouraging information, we brought our suitcases inside and sat down to talk about the situation.

She did have other books to sell at the festival and I suggested she make out some forms for people to use to buy the books and when the time came she could either mail or deliver them to the ones who lived close by. She quickly made an order form with a copy of the book cover in the corner.

Doing all that could be done for then, we all went to dinner, still hoping the books might show up the next day. They didn’t.

Because Lorna was in charge of the festival, my husband helped Larry do all the set up. We both sold some books and I met a lot of interesting people, and had fun giving my talk. After it was over and everything was back in order, we took the Collins’ to dinner this time as a celebration of our birthdays.

After church on Sunday, was the launch of the book. Of course the invitations had all been sent out so the party went on despite the lack of books to sell. The Collins back yard is gorgeous with a beautiful waterfall so tables with umbrellas and chairs were set up in the lovely beach weather. Lorna decorated each table with a Bird of Paradise and sea shells. (The book is set in Hawaii and has a Bird of Paradise on the Cover.)

Many guests arrived to be told there was no book as yet, but nearly everyone pre-paid for a book and filled out one of the order forms. (Taking care of all that was my job and I was glad to do it.)

Wonderful refreshments were served and the conversation was lively. I don’t think anyone felt deprived because the books weren’t there–except for Lorna and Larry, of course.

That evening, Lorna used the left-over meatballs and made pasta for our last meal together, and we talked about what a wonderful time we had together despite the lack of the new books.

We certainly got to know this lovely couple much better and enjoyed their hospitality, and I feel that we helped make the weekend go a bit smoother.

When “Murder…They Wrote” finally arrives, I’m sure they’ll have many more venues to introduce it to mystery lovers.

Marilyn
http://fictionforyou.com

Book Launch

My book launch for Smell of Death was Saturday. I live in California but during the winter you never know what the weather might be like. We’ve had plenty of sunny days since the beginning of the year, but this wasn’t one of them.

That was the first of the problems. Three storms in a row rolled in since Wednesday, with Saturday’s forecasted as the “biggie.” The weather wasn’t the only problem.

My major publicity was in our local weekly newspaper which comes out on Thursday–mine didn’t show up in my mailbox until Saturday morning. I have no idea if the rest of the deliveries were as late.

First we stopped at our local coffee and sandwich ship, Coffee Etc., where the owner had graciously agreed to bake cookies for the event. (I don’t bake anymore–it’s one of the things I’ve given up in my old age, like ironing.) Wow! She’d made a tray of the most beautiful cookies–two kinds–lemon (tasted like eating lemonade) and chocolate chip with raspberry drizzled over the top. Also yummy.

We took them and my books, table, etc. to the Visitor’s Center. We also manned the Visitor’s Center for the afternoon. Which is fun, because people stop by to find out if they can get to the giant Sequoias from here. You can, but yesterday you couldn’t get far without chains because along with the rain came lots of snow at the higher elevations.

The launch was scheduled for one, so we had plenty of time to set up. We also visited with the editor of the local paper who had the morning shift for the Visitor’s Center. She ended up staying through most of the afternoon because interesting people stopped by–not necessarily to buy books.

However, six of my fans displayed their loyalty by coming despite the foul weather and bought books. (I’ve done worse at book store signings.) While we were there we met a lovely woman from Oklahoma and her sister who had recently recovered from brain surgery. The gal from Oklahoma lived in Moscow, Russia, for a year and told some fascinating stories.

One of my granddaughter’s highschool teachers and a friend stopped in and the teacher assured me Jessica’s boyfriend was wonderful. (We already knew that.)

One of my fans who always buys any new book I’ve written dashed in for a minute and stayed for a half hour as she brought me up to date on General Hospital (the soap).

All-in-all, we had a good time, sold a few books, and ate lots of delicious cookies.

Marilyn
http://www.fictionforyou.com/