Tag Archive for: book marketing

Book Marketing is a 4-Letter Word

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Image by Gerd Altmann from Pixabay

By Lois Winston

Book marketing? Unless you’re someone who majored in marketing in college (and maybe not even those people,) most authors will tell you the part of being an author they hate most is marketing their books to readers. Unless you’re James Patterson, Nora Roberts, or one of the few other “anointed ones,” no matter if you’re traditionally published or indie published, the bulk of book marketing rests on our shoulders. Most publishers, including what is known as The Big Five, do very little, if anything, to promote their authors’ books these days. For most, if they’re lucky, they receive a box of free promotional bookmarks or postcards.

And it doesn’t matter the genre you write in, the awards you’ve received, or whether you hit a bestseller list. I have friends who consistently make the New York Times list with each new release and are still required to do the bulk of the promotion for their books, including arranging their own events and handling social media marketing.

The competition is stiff out there, and it’s getting worse. Every author I’ve spoken with, whether traditionally published or indie published, is complaining about falling sales. This year has seen a flood of A.I. generated books going up for sale on etailer sites. There were so many flooding Amazon that they instituted a new policy, limiting uploads of new books to three a day. It maybe stemmed the influx from a major tsunami to a tidal wave.

Moreover, various marketing that once worked well for authors no longer shows the same results. What’s an author to do?

At the Killer Nashville conference in August, I attended a workshop on creating landing pages at Bookfunnel. Most marketing gurus will tell you every author should have a newsletter, that it’s one of the best tools in your author toolbox. I have a newsletter. Prior to Bookfunnel, I had about 1800 subscribers, some of whom are loyal fans. But the workshop instructor had tens of thousands of subscribers. Talking to other authors at Killer Nashville, I learned the best way I could increase sales of my books was to increase my newsletter subscribers.

The thing about a landing page, though, is that you offer a freebie in exchange for the reader subscribing. I’ve always been opposed to giving away huge numbers of books. I’ve heard from too many readers who only download free books and brag that they haven’t bought a book in years. I have newsletter readers who have told me they love my books but only read them if they can get them from the library or by winning a copy when I do the occasional contest giveaway. They won’t even spend .99 cents for a sale book.

I’ve never had a problem with putting a book on sale for .99 cents for a limited time. I think of it as a loss leader to spur sales of the other books in my Anastasia Pollack Crafting Mystery Series. That series currently has 13 novels and 3 novellas. Historically, I’ve seen good results from sales of other books in the series when one is on sale for .99 cents. But even those results have not been what they used to be lately.

So I decided to create a landing page on Bookfunnel and offer one of the novellas in the series for free with sign-up to my newsletter. I’m also taking part in two group promotions with other cozy authors on Bookfunnel throughout November, the Thank Goodness for Cozies promotion and the Cozy Mystery Month promotion. Signing up for any of the authors’ newsletters will get you a free book by that author.

My landing page has been up on my website and on Bookfunnel since mid-October. When the group promotions end at the end of November, I’ll be able to judge the results of the book giveaway. I’ll see how many downloads and new subscribers I’ve had and if all those free books translated into sales of other books in the series. I’m crossing fingers and toes that I’ll be pleased with the numbers.

Love it? Hate it? How do you really feel about marketing? Post a comment for a chance to win a promo code for a free audiobook download of any one of the first 11 Anastasia Pollack Crafting Mysteries. (US and UK residents only)

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Promo Blues

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by Bethany Maines

Yesterday, AB Plum talked about the woes of promoting. She’s not alone in finding that the grind of “getting yourself out there” is not fun. Most authors find that to be the hardest part of the job. We’re the kind of people who invent people to talk to. Talking to real people is just so, so, so much harder. Real people rarely say what we tell them to say for one thing.  She also mentioned that she’s working on her marketing plan.

I see your hands coming up.  “What is a marketing plan?” you ask.  Excellent question.

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

So for an author a marketing objective would be something like get more people to sign up for a mailing list, or have more people review your book.  (Side note / Public service Announcement: if you love an author, review their books. It’s the nicest thing you can do!) To accomplish those goals, you have to take steps like advertise, blog, and/or hound your friends. A marketing plan collates these steps, ads assigned dates, and at least takes a stab at figuring out how much they’ll cost so that a budget can be created.
I don’t know how AB feels about marketing plans, but my thoughts are two-fold.  My first thought, upon completion of a plan, is incredibly smug.  I’m soooo organized.  Who wouldn’t want to be as organized as me.  My second thought is usually about two seconds later.  How did I miss that deadline?  Why is this going down in flames?  What do you mean the cost of that ad went up?  Ahhhhhhhh!!!!
All of which is to say that behind every successful book there is an author who is using a wet blanket to try and put out the dumpster fire of her marketing plan.  

When Stars Take Flight takes the story of Thumbelina into space and reimagines the fairy tale for a new age—the future. 



Kidnapped by the To’Andans, tortured by the Moliter, and rescued by Sparrow Pandion—a spy who hides a secret pain—Alliance Ambassador Lina Tum-Bel is up against a galaxy full of trouble as she attempts to rebuild the Interstellar Alliance. Her training says that she can’t trust her handsome rescuer, but maybe together, she and Sparrow can learn to fly.

Bethany
Maines is the author of the Carrie Mae Mystery Series, Tales From the City of Destiny, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her fourth degree black belt in karate, she can be found
chasing her daughter or glued to the computer working on her next novel. You
can also view the Carrie Mae YouTube
video or catch up with her on Twitter and Facebook.

TO PROMOTE OR NOT PROMOTE

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By AB Plum

With the advent of a new year, who better to paraphrase than the Bard himself?

Promoting is much on my mind in these early days of 2018. I haven’t yet finished my 2018 Marketing Plan. Part of me hates, loathes, and cannot stand having to spend writing time on finding reviews, placing ads, and figuring out new ways to get discovered by readers inundated by newsletters for the latest book promotion.

As a matter of full disclosure, I hop on cross-author/genre promotion bandwagons every chance I get. Local newspapers and national magazines have whittled away their book sections so I’m grateful for those authors who manage to host new offerings. Still …

How much of every day did the Bard spend much time “promoting”? How about Charles Dickens—he, who penned (by hand) 5,000 words a day? According to this same source, Barbara Cartland wrote 6,000 words daily. Stephen King’s a slacker with his per diem output of 2,000 words.

How could they possibly have spent any time promoting their books? Did they write in their sleep?

These questions bring up the issue of time management—a subject I find too personal to share publicly. Once, long ago, I was a veritable Little Red Hen. Somewhere, I took a wrong turn and no longer plant, harvest, bake the bread, and read a book a day. 

Before anyone reminds me that promoting goes with the territory of writing, I admit I know this. If I made New Year’s resolutions, I’d resolve to stop whining, adjust my ‘tude and get with the program.

I don’t make resolutions, but I understand I’m wasting my energy, spinning my wheels, ranting over the foregone: YES! To write for an audience carries the need to promote. NO! To write for myself, no need to do anything but write.

’nuf said.



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Living off the fast lane in Silicon Valley, AB Plum loves her writing life–even the promo activities which challenge her brain and imagination most days. Check out her latest novel, The Dispensable Wife here. Coming later this month: the box set for The MisFit Series. Notice that not very subtle way she plugged two offerings at once.