Tag Archive for: branding

Clicking Our Heels – Promotional Tools – What’s Best?

Promotional Tools – What’s Best?

What is the best promotional tool for
branding? Selling books? Getting readers? Here are some of the opinions of
different Stiletto Gang members.

Shari Randall – This is the eternal question! I think that
when these three aspects work together – writing a great book that gets proper
branding and support and connects with readers – that’s the magic. But how to
do that? I’m still working on it. As a writer, the only thing I can do is try
to write the best book I can.

Dru Ann Love
– I remember authors better once I’ve met them face to face. So branding
yourself whether on social media or with tangible items is key for exposure.
But you have to be consistent. Don’t show me a *fake* you on social
media and when a face-to-face encounters happen, you’re not real.

Judy Penz
Sheluk

– Despite all the recent negativity, I still find Facebook to be a good tool.
And you have to have matching bookmarks for your books. I also love going to
book club meetings, either in person or by an online meeting.

Kay Kendall
– Authors can communicate easily with potential readers by using the
online tools available today. I believe a writer should pick the one (or two)
that she understands and enjoys and then develop a presence on it. Even if
someone is published by one of the big book companies, one still has to do
one’s own publicity. Speaking at nearby bookstores and libraries is useful too,
although few today can afford to do the old-fashioned book tours of old. Social
media covers for that. Using it is a must.

J.M. Phillippe – I think I am still trying to figure this
one out 😛 Sadly, it’s not just “write a book!”

Bethany
Maines

– I think one of the most powerful tools are reader reviews help because they add legitimacy as
well as exposing the book/author to a wider audience. Book bloggers can also be useful for reviews and audience. In terms of branding myself as an author… Of course, since my day job is graphic design, I care about this. My graphics and promo materials all have a consistent graphic look and quality, which I think is important.  But I would say that the author in me who likes to write ALL THE GENRES (ok, maybe not all) rebels against being type cast and overly branded. 

Lynn McPherson – This is a tough question! I’ll be looking
to see what my fellow Stiletto Gang members have to say about this because it’s
something I could use some help with 🙂

Linda
Rodriguez
– I’m not really concerned with branding. That may be because I
write in several different genres. As far as the best tool for selling books
goes, tell me what it is and I’ll grab it. Word-of-mouth will do it, and we all
do all kinds of things to try to build that word-of-mouth, but I’m not sure
anyone knows how to actually do it. I think I will settle on simply writing the
very best books I know how to write and then trying to get the word out in any
way I can that I have these books out there.

T.K.
Thorne –
 am all over the genre map in what I write, so
I love brave readers who are willing to try wherever I go

A.B.
Plum
– I like my monthly newsletter to get and maintain connection
with readers.

Mary Lee
Ashford (1/2 of Sparkle Abbey)
– Wow, I
hope someone knows the answer to this question, because I sure don’t! I’m never
sure what works and what doesn’t. However, I can say that the promotional tool
I like the best is meeting readers. Whether in person at a book signing or
conference, or online through a chat or other social media, the opportunity to
meet readers and talk about books is always simply the best!

Debra H. Goldstein
– My social media choice depends on the work I’m trying to promote and the age
of the audience I’m trying to reach, but my best promotional tool if word of
mouth after meeting readers.

The Vortex of Public Opinion

by J.M. Phillippe

I have this phrase stuck in my head: “thrust into the vortex of public opinion.” It is a misquote from a long-forgotten class I took while studying journalism. I know it’s a misquote because thanks to that degree (and everything I learned about citing sources), I knew I couldn’t just repeat that phrase and not look it up. Thus, I slid down the Wikipedia rabbit hole on the definitions of libel and defamation, and more specifically, what makes someone a “public figure.” I won’t bore you with the court cases — Gertz v. Robert Welch, Inc. (1974); Curtis Publishing Co. v. Butts (1967); Associated Press v. Walker (1967), and Hustler Magazine v. Falwell (1988) — or the actual quote (I was pretty darn close for a 15 plus year memory), but why I keep thinking about it: in the modern era of social media, is it time to update the definition? Are we not all, to our friends/fans lists in the hundreds (if not thousands, if your social media game is really on), “thrusting ourselves into the vortex of public opinion”?

Because as various news stories break, everyone seems to jump in to say…something. Sometimes what we say is very personal, and very connected to the big stories trending on Facebook and Twitter. And sometimes we don’t know what to say — so we say that we don’t know what to say. Sometimes we push forward a quote or meme and let that speak for us. But it seems that once we’ve entered these semi-public (or fully public, depending on your privacy settings) spaces, the one thing we can’t do is not say anything at all. Not just writers or journalists or other actual public figures — most everyone seems to feel this need to weigh in, one way or another.

And yet, weighing in is fraught with its own peril, thanks to comment sections and reposts. Many celebrities have learned this the hard way, and none too few private citizens as well, as they have actually been fired over things they have posted. Other people have found friendships ruined over social media posts (with online unfriending translating to real world unfriending), and still others have found themselves living the reality of the quote:

With all of that in mind, I often find myself hesitating before also entering the vortex of public opinion. I have become increasingly aware over the years that we are all on the cusp of being actual public figures — and as a published author, I likely have already, legally speaking, crossed that line. What we say has real world consequences, and the more we enter the public space, the less protection we have thanks to laws designed to preserve freedom of speech.

Even more than the legal ramifications, I worry about becoming a target. Online harassment and cyber-bullying are very real, and if someone garners the attention of certain groups, they may face extreme levels of it, including doxing (having your personal information such as phone numbers and addresses posted online), and even swatting (sending police or other officials to someone’s home through anonymous tips about bomb or other threats).

More, there is that thing that happens where our online interactions with people often out-number our in-person interactions with people, and what you post is also what people assume you are. I often find myself trying to view my various online spaces through the eyes of an outsider and try to figure out who they might think I am. From a marketing standpoint, I want to make sure that my public persona is “on brand.” From a safety standpoint, I want to make sure I am not opening myself up to the vortex, to that crazy unknown where one post or share could send me whirling in a direction I could never have imagined going in. I am responsible for my words, sure, but while I can own my intentions, I have no idea exactly how what I write may impact my readers. More often than not, I find myself not posting anything at all.

But the thing is, a huge part of selling a book is about selling yourself as an author, and not posting doesn’t actually help me. I should post more — I know that. But it’s a scary vortex out there, and I find myself teetering on the edge, hand hovering over my mouse, taking a moment before I hit “post.” Because the Internet never forgets.

***

J.M. Phillippe is the author of Perfect Likeness and the newly released short story The Sight. She has lived in the deserts of California, the suburbs of Seattle, and the mad rush of New York City. She worked as a freelance journalist before earning a masters’ in social work. She works as a family therapist in Brooklyn, New York and spends her free-time decorating her tiny apartment to her cat Oscar Wilde’s liking, drinking cider at her favorite British-style pub, and training to be the next Karate Kid, one wax-on at a time.