Tag Archive for: Gay Yellen

Creating Colorful Characters

For novelists, creating a memorable character that jumps off the page and into a reader’s imagination is darn hard to do. Which is why I frequently envy the person working at his desk in the other room, who always seems to be having fun.

Critters by Don

When my husband retired, people who knew him speculated on how he would spend his time once he left the company he’d founded. Write a book about his ground-breaking career? Open a restaurant? Learn to sail?

Nobody expected him to become a trash collector, but that’s exactly what he did. And then he created colorful characters from what he found.

The first creations came from a long-neglected “junk” drawer. Once he had repurposed most of that supply into a few funny faces, he expanded his search for more bits and pieces outdoors, where he struck it rich.

Don’s Doo-dads

We live near a big city park with hundreds and sometimes thousands of visitors daily: runners, joggers, walkers, golfers, picnickers, folks pushing strollers and herding children. They come to ride the zoo train, see the animals, meditate in the Japanese garden, steer the paddle boats, or simply sit under a 100-year oak and feed the squirrels.

After a day of family fun, there’s always stuff left behind: a random baby shoe or sock, an odd earring, a broken barrette, the cap from a juice drink, the innards of a smashed calculator or mobile phone. If he comes across an interesting piece of detritus, he’ll bring it home and turn it into a piece of whimsy.

Besides the stand-alone Critters, he’s made magnetic Doo-dads that can be worn on clothing or stuck on the fridge. These funny-faced eye-catchers tend to be conversation starters, which encourages him to make more. Neighbors have donated their own odds and ends, eager to contribute to the process.

DELETE, Ms. Elegant, and Bad Hair Day

With each face, a unique personality emerges. A character you might want to meet, or avoid. A face that reminds you of someone you know, or would rather forget. Sometimes I grab a magnet pin to wear, depending to my mood. Feeling spiffy? Bad hair day? Or, if the writing’s not going well, I may sport the one with the DELETE button for a mouth. Enough said.

From time to time, someone asks to buy a piece, but the creator is not keen on selling. For now, his Critters & Doodads reside on shelves and inside cabinets, and only come out on request.

Yet every time a new Critter or Doo-dad emerges from a box of junk, it’s guaranteed to bring smiles. And these days, we all can use more of those. Including novelists.

Is there a silly something that brings you joy?

Gay Yellen is the award-winning author of the Samantha Newman Mystery Series, including The Body Business, The Body Next Door, and the upcoming Body in the News.

 

Mystery! Suspense! Thriller!

When I pitched my first book to a publisher, I described it as a mystery. “Tell me about it,” said the acquisitions editor. After hearing the the storyline, she asked to see the full manuscript and gave me her card.

 Glancing at the card, I noticed that the publisher she represented specialized in romance novels. I repeated that the book I had written was a mystery.

“Sounds like romance is a substantial part of it,” she countered. “Send the manuscript and let us decide.”

Long story short, her company published The Body Business as a Romantic Suspense novel. Thus began my initiation into the wacky world of genre madness and the marketing issues that plagued the book for the duration of the publishing contract.

Fast forward to the day the contract ended. At last, I had more control over how, when, and where the book was advertised.

Thankfully, the new edition took off and led to the launch of the Samantha Newman Mystery Series. As published authors know, trying to slide your novel into the perfect preset niche that book retailers and other marketers require can be daunting. My books tend to cross genres, so picking a single category was like aiming a fistful of darts at one teeny tiny target and hoping the right dart would hit the bullseye.

Mystery? Thriller? Suspense? Which one suits the stories best?

Here’s a simple way to differentiate them according to best-selling, multi-award winning author Hank Phillippi Ryan: “I always think a mystery is ‘who-done-it?’ A thriller is ‘stop it before it happens again.’ And suspense is ‘what’s going on here?’

These simple guidelines help me define the books in my series, even though each one fits into a different category.

Reviewers describe The Body Business as a “roller-coaster ride” and a “page-turner.” In other words, it reads like a thriller. As for The Body Next Door, some reviewers have called it a cozy. Like a cozy, there’s humor and a quirky character or two, but the absence of cats, crafts, or a charming village could risk the wrath of traditional cozy fans. It’s also been described as “full of suspense,” which is how I wrote it, straight-up.

Romance runs through the series as a subplot, due to my fiercely independent-minded main character, who continues to deflect the happy-ever-after ending romance readers crave. The romance continues into the next book, but the main plot is a true who-done-it.

To label a book as a mystery, suspense novel, or thriller is purely a marketing game. What an author really cares about is that people enjoy reading it. When our readers share a book they really like with their friends, they can describe it however they want.

Readers, do you rely on a bookseller’s categories to choose a book?

Writers, have you struggled with labels, too? Tell us about it.

Gay Yellen is the award-winning author of the Samantha Newman Mystery Series, including The Body Business, The Body Next Door, and the upcoming Body in the News.

 

Gay Yellen: Great Balls of… Ice?

Warning: the writer is grouchy today because the old refrigerator died.

Great Balls of Ice

It was a 1983-vintage custom-designed fridge that we inherited when we bought our home thirty years ago. It was sleek, streamlined and fit in seamlessly with the cabinetry. But it was too old to be repaired, so the search was on for a new one. My husband hoped it would make crushed ice.

The first model we chose had a delivery window of 4-6 weeks, minimum. No fridge for a month or more? Cancel that.

Moving down the row, we noticed a different brand’s floor model with a big SALE tag on it. It could be delivered immediately, and it made crushed ice. We grabbed it.

The dispenser options on the door display are Cubed/Water/Crushed. Hubby seems satisfied with the crushed. On the other hand, I have a problem with the so-called “cubed.”

Does this look like a cube to you? No. It’s a rectangular pyramid with a rounded-off top, kind of like a mini lump of half-spent charcoal. Those smart fridge engineers had to know it wasn’t a cube. Maybe “lump” was too down-scale a word for the marketing team. Sure, the pieces chill like a cube, but still… it rankled the editor in me.

For a visual reference, here’s a cabochon amethyst cut in a shape called “sugar loaf” that’s almost identical to our lumps. Obviously, gemologists are way more careful with their language.

Anyhoo, back to the new fridge, where we discovered that it also makes a third kind of ice, described in the 67-page owner’s manual as “Craft.” To our amazement, there’s a bonus shaping device that lurks inside the bowels of the freezer compartment that is more special and even craftier than your everyday two-way ice dispenser.

It makes balls of ice as big as billiard balls, and they are so extra super-duper that only three per day can be “crafted” to become the crystal wonders pictured in the photo at the top of this post. New ones announce themselves with a kerplunk, plunk, plunk that emanates from the deep.

Why are we engineering such useless gizmos for our over-pampered selves? Is there a big demand for a perfectly round chunk of ice so heavy it could tumble from your Scotch-on-the-rocks and knock out your front teeth?

This new whiz-bang appliance is too busy and bulky and bossy to love. You barely touch a door and it smugly announces that it’s keeping everything at a perfect temperature. Leave a door open longer than it “thinks” you should, and it sends out an annoying series of beeps. As if we didn’t already have more than enough things to beep at us. And did I mention that it looks like the backside of an elephant?

Truth is, I miss our old machine. I’m still trying to chill out about its replacement. Wish me luck.

Do you have an emotional relationship with an inanimate object? Love it, or hate it?

Gay Yellen is the award-winning author of the Samantha Newman Mystery Series, including The Body Business, The Body Next Door, and the upcoming Body in the News.

Gay Yellen: Motorcycle Diaries

Back when we worked nearly 24/7 to make a living, my husband and I managed to make a few getaways on his motorcycle, a sparkling red Honda Goldwing. For a two-wheeler, it was a stout and sturdy machine, weighing in, fully packed, at around nine hundred pounds. Once, at a gas station, when we pulled up beside an old Honda Civic, the man at the other pump noticed the 1500CC logo on the side of our bike. He shook his head and laughed. “That thing’s more powerful than my car!”

Indeed it was, and comfy, most of the time. We had no worries on a trip from Texas to Yellowstone National Park, until we ran into an unexpected hail storm.

As we all know, hail is made of ice. Depending on the density and size—from a small, sleety pea to a rock-hard grapefruit—it can be a pain to ride through, especially on a bike.

Our bright, sunny day suddenly turned dark and cold and wet. The nearest town was a tiny hamlet, thirty miles away. With no shelter in sight, and no better option, we sped to it.

By the time we found a fast food place, I was so chilled that I’d lost control of important muscles. I wobbled inside (with help) and ordered hot coffee, but I was spazzing too violently to hold the cup and drink it. I hunched over it for warmth until the spasms eased.

On another ride, we were heading home from Colorado on a perfect, blue bird day. Cruising over backroads through the Rockies, we came to a lovely valley with acres and acres of golden flowers that blanketed the fields around us. The air smelled like warm honey. A gorgeous afternoon, until I heard my husband scream, and the bike swerved sharply underneath us, pitching us toward the ditch. Somehow, before disaster struck, he managed to slow us down and guide the bike to the shoulder. We jumped off just before it landed on its side, halfway into the ditch.

Meanwhile, my husband kept shrieking and running in circles in the middle of the road like a barnyard chicken. He ripped off his helmet and began swatting at his head.

Turned out that the luscious honey aroma wafting from the golden fields had attracted thousands upon thousands of bees that were dipping and diving as they hovered over the flowers. One wayward bee had flown into his helmet and crawled inside his ear. Thank goodness the little buzzer soon recognized the error of its ways, turned itself around and flew away.

We were lucky that our near disaster ended happily. After many more road adventures (like the deer that came out of nowhere and leaped over us, barely avoiding a deadly collision), we sold that Goldwing. I hope the new owners had as much fun with it as we did.

Have you had a near-disaster that became a happy memory?

Gay Yellen is the award-winning author of the Samantha Newman Mystery Series , including The Body Business, The Body Next Door, and the upcoming Body in the News.

Hokey Pokey Shakespeare

  by Gay Yellen

I was a shy child who spent a lot of time reading. At twelve, I fell in love with Shakespeare. I dove deep into the leather-bound tomes that lived on a bookshelf in our den. Comedies, tragedies, history plays. They fascinated me.

My favorite was Romeo and Juliet. I read Juliet’s balcony speech so many times, I had it memorized. Alone in my room, I would act it out over and over again.

O Romeo, Romeo, wherefore art thou Romeo?
Deny thy father and refuse thy name
Or, if thou wilt not, be but sworn my love
And I’ll no longer be a Capulet.

Fast forward to college, when I needed one more requirement to graduate: a semester of Shakespeare. Rather than take it during the school year at my alma mater, I opted for a summer course offered by a university in my home town.

That decision almost ruined Shakespeare for me forever.

Instead of teaching us about Shakespeare’s gift with language, or the political tenor of the times, or the nature of tragedy, etc., the professor went on for hours interpreting his characters through an extreme Freudian lens. In every play, he’d point out that a dagger or sword represented the male sexual apparatus, poison stood for the biological exchange of body fluids, and so on. (Please don’t ask me about Desdemona’s handkerchief.)

Of course, Shakespeare plays can be bawdy, sensual, and full of innuendo. But that professor made everything icky. A summer (and tuition) was wasted. At least I got the credit, and I’ve learned a lot more since then, like this:

Shakespeare never meant for Juliet’s “balcony” speech to be delivered from a balcony.

According to a recent article in The Atlantic, that particular architectural construct did not exist in England when the play was written. Nor did the word “balcony” exist in the English language at the time.

Well over a decade after the play was first performed, a British diarist in Italy marveled at something he’d never seen in England: “a very pleasant little tarrasse, that jutteth or butteth out from the maine building, the edge whereof is decked with many prety litle turned pillers, either of marble or free stone to leane over… that people may from that place… view the parts of the City.”

If my old professor had known his history, I’m almost sure he wouldn’t have missed the chance to mention the thing that “jutteth” and “butteth.”

It’s okay to reinvent Shakespeare’s works with spoofs and spinoffs. Many writers have done it, and still do. Shakespeare borrowed from other writers, too.

The other day, I accidentally came across Shakespearean Hokey Pokey, in which punsters attempt to set their own Elizabethan-style lyrics to the tune of the popular children’s dance.

Hokey Pokey Shakespeare could also describe my bizarre Midsummer Night’s Dream experience in that weird professor’s classroom. But if you love The Bard, that’s not what it’s all about.

How do you feel about Shakespeare?

 

Gay Yellen writes the award-winning Samantha Newman Mystery SeriesThe Body Business, The Body Next Door. Coming soon, The Body in the News.

 

Welcome to My Living Room

I read somewhere that clutter is a physical manifestation of unmade decisions, and what creates our clutter is procrastination. I know. There’s proof of it right inside my front door.

 Welcome to my living room.

There’s a reason why it resembles the loading dock at your neighborhood Goodwill.

After months on the market, I received an offer to buy my mother’s place, but only if I handed it over within days, which meant clearing out everything: all the furniture, art, clothes, books, tchotchkes, and mementos from Mom’s life and from generations before her.

I sprang into action and gave away furniture to anyone who would haul it off, toted dozens of boxes and bags full of clothing and household items to local charities, lugged a couple of lawn bags heavy with decades of paper receipts to the shredder, and offloaded books (Mom owned hundreds of them) to various collectors. By the closing date, everything was out of there. Whew!

The rest of the stuff landed at my place. Most of the mess is in the living room, but there’s more in almost every previously unoccupied space in our home.

During the move-out frenzy, I had to pause my writing schedule. But as soon as I could make a walking path between the boxes, I returned to my desk to finish the third Samantha Newman Mystery. I had to, for my own sanity, and for my wonderful readers who were expecting it months ago. The writing is going well, except for times when the chaos in the living room starts cluttering my mind.

What to do with the 17 pair of gloves that Mom wore to all her fancy lady events? I’ll keep a pair or two for sentimental reasons, but my heart won’t let me trash the rest. And what about her golf cleats and bowling shoes, and the elegant chandelier that’s now crated up and needs a new home? I could go on, and on, and on, and on, but there’s no point cluttering this post with the rest of it.

There’s a time and a place for everything, or so the saying goes. I hope so. Like Book 3 of my mystery series, the clearing-out is still a work in progress. For now, I’m going to concentrate on finishing the book, except for the occasional bagging and boxing and carting off. Eventually, the mess in the living room will sort itself out. Until then, procrastination can take a seat, if he can find one.

Are you okay with the clutter in your life?

Gay Yellen writes the award-winning Samantha Newman Mysteries including The Body Business and The Body Next Door. Book 3 is set for release in 2022.

How Do You Feel About Emojis?

by Gay Yellen

Once upon a time, I had a comfortably introverted life. That all changed in 2014, when my first book came out, and my publisher urged me to join the rest of the world on Facebook, Twitter, and other social platforms.

Facebook

At first, it was tough to emerge from my cocoon, but little by little, I was posting like a pro. I came to feel pretty comfortable about it, too, until last year, when I read an article in The Wall Street Journal about the generation gap in how people interpret what the little emoticons mean.

Take the smiley face, for example. People over the age of thirty generally use it to express happiness, or to indicate a positive response, like saying “good job!” Or perhaps, “I’m happy for you.” But you might be dismayed to know that twenty-somethings and teens find it patronizing, and if they use it at all, they deploy it sarcastically.


The skull and crossbones icon has also been reinterpreted by the younger set. Instead of pointing to danger, they use it to show that they are laughing so hard, they’re dying. And the frowny face? For most people, it’s a sign of disapproval or frustration. But for the younger set? They are more likely to be pining for the unobtainable object of their affection.

Since reading the WSJ article, I second-guess myself almost every time I reply to a post. Does my response feel genuine to the person receiving the message? Or does it come across as ironic when it’s meant to be sincere?

And what to make of the pile of Poop emoji, especially if it’s smiling? Even after consulting the internet for the answer, I’m not really sure, although I did learn that, in 2015, it was the most popular emoji in Canada, while the Eggplant reigned supreme in the States. Excrement and sexual innuendo. Lovely.


Thank goodness there’s one icon whose meaning we all seem to agree on. We still feel good when the universal symbol for love is delivered to us, although it may help to know that various heart configurations and colors connote different degrees and types of affection. These days, younger people prefer to use the word “fire” and its icon to indicate their strong positive feelings, especially when the response is to a “hot” person or idea. Heart-hands are gaining on in popularity, too.
If you’re concerned that people may misread your intentions when you use emojis, you could try consulting emojipedia.com or a few emoji bloggers for an answer. Be warned, however, that you might end up even more confused.

As for me, I’m thinking the safest bet it to revert to an old standby that has worked to express our true feelings for centuries: words.
Readers, how do you feel about emojis?

Gay Yellen writes the award-winning

Samantha Newman Mysteries including
The Body Business,
The Body Next Door
(available on Amazon)


Coming soon,

The Body in the News

Look! Life! Time… and The Saturday Evening Post

Yesterday, I cleared out my mother’s last storage space, and now a dozen boxes and the same number of overflowing paper sacks are stacked three deep in my living room, which now resembles the local Goodwill store. I’ve given away half the stuff, but the things that slowed me down are choosing the special items I want to give to relatives and friends, and a stack of old magazines: Look, Life, Time, and The Saturday Evening Post.

Each publication provides a fascinating glimpse into what the world was like decades ago. Mom was very particular in what she saved. History-changing movements like the U.S. political climate and space exploration were high on her list, as well as social change, especially reflected in the magazines from the ’60s.

The Saturday Evening Post from October 17, 1959 is the earliest issue. Nine articles featured everything from the changing role of the family doctor to a profile of F.D.R. There were four short stories and two serials in that issue, too, including a mystery by Erle Stanley Gardner. What a writer’s market it was!

The most recent issue is Life, from January, 1983 which reviewed the most meaningful events from 1982 and covered conflicts in Central America, the Middle East, Poland, Iran and Afghanistan. Sound familiar?       

But, the advertising! Just one peek at what was new and cool back then shows how different our world is today. Here are a few ads for your enjoyment: 
Exciting and New!
Will it work with my IPhone?

 

Who needs Google maps?

  
Braniff and Pan American. Long gone.

The convenience of Siri and Alexa is breathtaking, offering information about almost anything in an instant. And we no longer have to plug a lightbulb into a camera to take a snapshot. Too bad we haven’t made much progress on more serious problems that have plagued us for decades.

Bad news aside, at least good old Speedy still has a solution for our everyday aches and pains. Plop plop. Fizz fizz!

                       

Gay Yellen writes the award-winning

Samantha Newman Mysteries including
The Body Business,
The Body Next Door
(available on Amazon)


Coming soon,

The Body in the News

Gay Yellen: Back to the Big Easy

 

I am writing this from my hotel room in New Orleans, under the spell of memories from the past. In this city, where I spent three of my four college years, my visit has filled me with nostalgia and a sudden sharp awareness of unintended consequences.

Barely a month into my freshman year, I happened to notice a call for auditions for The Fantasticks, a musical I adored, on an obscure bulletin board. Luckily, there was still time for me to try out, so I screwed my courage to the sticking place, took my shot, and got the part. And from that moment, my future was sealed. I changed my major from English to Theater and never looked back.

I’m here today to attend the wedding of a child of a college friend, the one who had played my father in The Fantasticks those many years ago. As my friend prepares to hand over his son’s welfare to the lovely bride, I hark back to that play, in which the fathers of two young lovers fret over their children’s future.

After the marriage ceremony, in a toast to the bride and groom, my friend spoke about how unintended consequences had brought the young couple and all of us together for the joyous occasion. In essence, he said that, if he and I had never met, and if I had not subsequently married a man who, at his own alma mater, had wholeheartedly supported the campus club where the young couple met, their knowing one another—and thus their wedding—might never have happened.

Later, when my goosebumps subsided, as we gaily marched down the street behind the happy couple in a jazz band “second line,” I harked back even further, to the what if’s of the past. How do any of us end up to be the people we are, circumscribed by the mates and friends and places that define our lives? And who would we have become if the path had shifted even slightly?

As my mind slides from the sublime celebration that took place only hours ago to my everyday task at hand—finishing the third book in the Samantha Newman Mystery Series—I’m still feeling the impact of my friend’s comment about unintended consequences. As an author, I face fateful choices every day for my main character. Will she? Won’t she? Should she? Would she? It’s a constant inner dialogue as I decide Samantha’s future.

And yet, in real life, do we ever give those unintended consequences a second thought?


Gay Yellen writes the award-winning

Samantha Newman Mysteries including
The Body Business,
The Body Next Door
(available on Amazon)


Coming in 2022,

The Body in the News! 

Close-up on Gay Yellen

By Kathryn Lane

Texas author Gay Yellen came to writing with an extraordinary
background. She began working life as a stage and TV actor, then moved behind
the camera at The American Film Institute (AFI) as Assistant to the Director of
Production. She moved on to become a magazine editor and national journalism
award winner. As contributing book editor for
Five Minutes to Midnight
(Delacorte), an international thriller, she was convinced writing was in her
blood. Her award-winning Samantha Newman Series of romantic mystery novels
includes
The Body Business and The Body Next Door.
Book 3 in the series arrives this summer.
   

1.   KL: Early in your career, Gay, you traded your Screen Actors
Guild membership in Hollywood to work on the other side of the camera at
The
American Film Institute (AFI). Part
of the AFI mission is to ‘celebrate
excellence in the art form’. Your simple yet elegant book cover designs reflect
the beauty of simplicity you must have learned at AFI. Is this assumption correct?

GY: I’m
glad you like the covers, Kathryn! As Assistant to the Director of Production at
AFI, I was involved in almost every facet of filmmaking, from casting to
location scouting, to procuring costumes and props from the major studios, acquiring
locations for the shoot, organizing transportation to the set, arranging
catering services, scheduling, and post-production services, too. That said, it
was my magazine career that taught me the importance of a cover. As a managing
editor, one of my most critical responsibilities was to oversee the cover
design, which can make or break the success of newsstand sales. The same could
be said of a book cover, too.

2.   KL: Did AFI influence you as a writer? One of
their stated values is ‘A Belief in the Power of Storytelling to Change the
World’.

GY: Such
a good question, Kathryn! While story can be important in filmmaking, it was my
theater background that helped me understand what a good story is made of. Plot
structure is important, and character motivation is paramount. As an actor, I learned
that our everyday human struggles are universal. Reading stories with
characters who are both very different and very much like us can put us in
touch with that universality and make us more empathetic. I suppose in that
way, storytelling in any form does have the power to change the world.
   

3.   KL: In the Samantha Newman Series, set in Houston
and the Texas Hill Country, you cleverly use a few Spanish phrases. What
prompted you to do this?

GY: Wow,
I didn’t realize I had any Spanish words in my books! I may have used a Spanish
word or two because in Texas, where I live, people of Spanish heritage are a
large segment of the population, and their diverse cultures are integral to the
fabric of life here. A Texan saying
adios instead of goodbye can
be quite natural, even for an English speaker like me.

 4.   KL: In The Body Next Door, the
widow of a murdered neighbor is hiding in Samantha’s apartment. I love that
plot, but I’d also like to see Sam and Carter stay together. Any chance of that
in book three?

GY: I
love this question, because it speaks to one of my favorite things about being
an author. When Samantha and Carter meet in
The Body Business, I wasn’t
planning to write a series, and thus, had no plan for their future. While the publisher
wanted me to extend that book into a series, it was my readers’ interest and
enthusiasm that encouraged me to continue their relationship. Carter is a man
of mystery in more ways than one, so he is definitely in Book 3. And Samantha
is as headstrong as ever.

5.   KL: You’re launching your third Samantha Newman
novel this summer. Can you give us a preview?

GY: As
readers may remember, Samantha has trouble staying employed, due to
circumstances beyond her control.
 As
Book 3 opens, she’s starting a new career at a local TV station. But things are
not going well with the man who is supposed to be teaching her the ins and outs
of investigative journalism. And because Sam’s life never runs in a straight
line, complications ensue, with humor and suspense in equal measure. Here are
the working titles: The Body in the News, The News Body, The Body Reports, The
Body Breaks the News… I’m still taking suggestions, so to anyone who offers a
better one, a free copy of the book is yours if I use it.

6.     KL: Besides an historical novel you’ve done
research for, have you thought of doing a memoir of your days as an actress? Or
autofiction based on your Hollywood experiences?

GY: Actually,
the first novel I ever attempted to write was on that subject. Two chapters in,
it felt like I was telling the same tired Hollywood show biz tale that had been
told too many times already. While I did reach the upper membership echelon in
the Screen Actors Guild before I quit, the high points were outstripped by too
many frustrating disappointments. However, a few memories have become hilarious
in retrospect. Perhaps one will inspire a short story someday.

Thanks, Gay, for sharing your fascinating life with us! I can’t wait to read Samantha #3!

***

Places to find Gay Yellen and her Samantha Newman Series:

WEBSITE: https://gayyellen.com/

 AMAZON: https://www.amazon.com/dp/B08Q8P1RNP?binding=kindle_edition&ref=dbs_dp_rwt_sb_pc_tukn

BOOKBUB: https://www.bookbub.com/profile/gay-yellen