Tag Archive for: marketing

On Accepting Advice

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Dear Readers: I’m slowly but surely recovering from 2023! So much progress. I’m still grieving, but my mother’s estate is settled and I can see the floor to my office. I realized it was my day to blog on The Stiletto Gang so I pulled up an article I wrote in 2016. Funny, the position I took back then is the same position I hold today. After reading, please tell me what you think.  Do you avoid prologues, and how much time do you devote to marketing? ~ Donnell 

“No enemy is worse than bad advice.” – Sophocles

Every once in a while people offer advice that really works. E.g., Look both ways before crossing the street, read warning labels on products and exercise three to five times a week to maintain a healthy weight. Those kinds of input I can use and appreciate. But some of the advice I’ve received of late leaves me shaking my head.

Two weekends ago I attended my local library’s workshop in which a marketing guru offered authors and aspiring authors’ advice for today’s market. She said the days that authors sit alone in their offices and devote long hours to writing are gone. As a matter of fact, she added, authors should be focused ten percent on writing the book and ninety percent to its marketing. “Twenty-four/eight,” she insisted. “Market your book twenty-four/eight.”

This weekend I attended the Pikes Peak Writers Conference where the age-old subject of prologues came up again. An editor told the audience how much he hates prologues and that he skips right over them. Once again people who had paid good money to attend wrote furiously in their notebooks, most likely taking this man’s words to heart and perpetuating this controversy further. While I was thinking of Sandra Brown’s Envy or Robert Crais’s Two Minute Rule and two of the best prologues I’ve ever read in commercial fiction.

There’s a lot of lousy, subjective advice floating around out there—what’s more the experts are touting it. If I have to devote ninety percent to marketing my books, I might as well hang it up right now. I didn’t get into this writing gig to market my wares like a gypsy in a caravan, I got into writing to tell my stories—to sit in my office alone a lot more than ten percent.

New York Times Bestselling Author Robert Crais once told me, “Sure you can write a prologue, just don’t write a bad one.”  If a book needs a prologue, it needs a prologue, and how a few paragraphs at the start of a book can cause such a vitriolic response is beyond me.

So because there’s so much misinformation and bad advice out there coming from people I should otherwise respect and rely on, I’ve decided to break down the ways I will accept advice in the future. One, if it doesn’t make sense, I will completely disregard it, and two, if it doesn’t save my life, I will refer back to rule number one.

About the Author:

Leaving international thrillers to the world travelers, Donnell Ann Bell concentrates on suspense that might happen in her neck of the woods – writing SUSPENSE TOO CLOSE TO HOME. She is co-owner of Crimescenewriter, an online group, in which law enforcement, forensic experts, and a multitude of related professionals assist authors in getting those pesky facts straight in our novels. To learn more or to sign up for her newsletter contact her at www.donnellannbell.com

Book Hangover

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 by Bethany Maines

I have a book hangover. I’m about to close out a series that’s very near and dear to my heart.  The Shark Santoyo Crime Series has characters that got under my skin and I’m loathe to let them go.  So much so, that I’m leaving the door wide-open for sequels, but I have two other series that are requiring that the next installments get done and I only have so much time in my days. 

It’s a difficult decision to walk away and I don’t know how other authors do it. I feel like there ought to be some sort of party where I eulogize and make promises I know I won’t keep about seeing them again soon and say something like “it’s not you, it’s me.” I’ll play their playlists and we can eat some Vaca Frita and complain about how it’s hard to get rid of bodies properly one more time. 

But at least I’m ending in a solid place. I’ve wrapped up the story line that ran through all the previous books and I have answered almost all the questions.  And for once, my characters get at least a moment or two of happy ever after.  They also have another adventure ready and waiting for them, should I happen to get back there, but overall I feel good about where I’m leaving them.  

I know a book hangover is real for readers, but is there one for writers?  How do any of my writer friends break up with their creations?  

LEARN MORE: https://amzn.to/3aUhDuA 

About the Series:

The criminals are savage, the stakes are high and even the suburbs hide secrets that can kill.

When twenty something Shark got out of prison and made a deal with Geier, the boss of his old gang, he knew he’d be walking into trouble, but he never expected to meet the teenage crime savant Peregrine Hays. The knife-wielding beauty may fuel his dreams, but Peregrine has secrets of her own, and soon Shark is swept up in a whirlpool of murder, revenge, and love. Both streetwise and hardened by dark pasts, Shark and Peri are the perfect match as they battle crooked federal agents, sex traffickers, and gangs in search of vindication. But when Shark is faced with an enemy that knows him better than anyone else, he and Peri learn that their options may be staying together OR staying alive…

About Book 6:

Shark Santoyo is dead. Or at least he was. But now he’s back in the city chasing an art thief and dreams of the past. He has no intention of going anywhere near Peri—she left him to rot in prison. But when Al Hays brings them back together, Shark vows that nothing is going to keep them apart this time. Except that Peri isn’t the only ghost of girlfriends past in his life. Francesca de Corvo, the woman who sent him to prison for a crime she committed, seems to be coming for him with both barrels. Shark has loved, lost, and bled to get his freedom, but will it be enough to get the life—and the girl—he’s always wanted?

**

Bethany Maines is the award-winning author of the Carrie Mae Mysteries, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her black belt in karate, she can be found chasing her
daughter or glued to the computer working on her next novel. You can also catch up with her on Twitter, Facebook, Instagram, and BookBub.


Fall! Bombs Away!

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 by Bethany Maines

Does anyone else feel like Fall just hit with a sledgehammer?  The weather shifted, everything started getting colder and book release dates started cropping up faster than weeds in my lawn. Our own Debra Sennefelder put out the fashion / Halloween themed mystery What Not to Wear to a Graveyard (see her post here) and we’re celebrating the late summer releases of Debra Goldstein’s latest Three Treats Too Many and our new author Gay Yellen with Body Business.

My next book releases in October, but that just means that all the marketing is happening now, now, now (use your used car salesman voice for the last part). Marketing for most authors, including me, is a somewhat painful process in which we attempt to interest the greatest number of people in our precious book baby. The Cinderella Secret is book 2 (of 4) in my Deveraux Legacy series. With a series, book 1 sets the tone and while marketing can be increased for subsequent books – if an author did a terrible job on book 1 then book 2 doesn’t have much of a chance. This kind of high-stakes “hope you got it right” marketing pressure is what drives many authors to hate marketing.  We’re already responsible for inventing these characters, putting them through hell, hopefully letting some of them make it out with a happy ending, and now we’re responsible for making them a success in the world?  It’s too much! My poor babies deserve more!  But of course, we saddle up and go out there and do our best for our imaginary book friends because we really do love them. Fortunately, it is a bit easier with assistance from friends, marketing professionals, and having some pretty sweet giveaways and incentives in my back pocket. 

Here’s what’s going on with The Cinderella Secret!

The Cinderella Secret: Hot-shot lawyer Aiden Deveraux holds the key to unlocking the dark secrets of Ella Zhao’s past and Ella holds the key to Aiden’s heart. But a murderer wants to stop those secrets from ever seeing the light of day and Aiden and Ella may have to trust each other with their secrets if they want to make it out of this fight alive.

Release Date: 10.19.20

Pre-Order now from iBooks for ¢.99!  (Price goes up after release week!) Buy here →
https://books.apple.com/us/book/the-cinderella-secret/id1528407978?mt=11&app=itunes
Have a netgalley account and want to get an advance copy? Blogger/Reader Sign-Up → https://bit.ly/ReleasePromotionTheCinderellaSecret

Want to win an e-copy and a $40 Amazon giftcard? Enter to win → http://www.rafflecopter.com/rafl/display/2a9f3a7480/

Want to get the Deveraux Legacy prequel novella, The Lost Heir, for FREE? Learn how →
https://bethanymaines.com/the-deveraux-legacy/
**

Bethany Maines is the award-winning author of the Carrie Mae Mysteries, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her black belt in karate, she can be found chasing her
daughter or glued to the computer working on her next novel. You can also catch up with her on Twitter, Facebook, Instagram, and BookBub.

Techno Tics

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by Bethany Maines
As we, or at least some of us, continue to stay home in
attempt to not spread disease several things have become apparent.  First and foremost, lighting matters.  I mean, I always knew that fluorescent lights
sucked, but nothing makes the members of a Zoom meeting ask Dear God, when did Miss Havisham get here?
like bad lighting.  Also, painting walls
has become of huge concern to me.  We’re
having so meetings in the homes of others and all I can think is… Color.  It’s called color.  The world is full of it.  Why is NONE of it on your walls?  And no off-white doesn’t count.  Off only counts as a thing when it’s next to
Broadway. 
Next up: aging and technology.  No one expects Nana to be up on Tik Tok, but
in recent times it has quickly become apparent who has been keeping up, at even
a minor level, on technology.  This has
reconfirmed my resolve to learn at least some basics in a technology even if I
don’t “like” it.  At some point I will be
older than the dirt on which I’m standing and I don’t want some young
whippersnapper having to explain to me that emails don’t live on my
computer.  Or whatever the future version
of that is.
To help me in that goal, and just as though I had spare time
coming out my ears, I signed up for a course on Amazon ads. The first week has
been a fascinating delve into testing ads and ad copy and basically to do all
those things that I generally avoid because I don’t “like” it. So, goal…
accomplished.
I hope all of you are keeping well and if you’re being
forced to do something you don’t like, I hope that it will at least benefit you
and yours in the future.
Here is a sampling of my new ad copy:

 

Shark’s Instinct
Shark’s InstinctGet the money. Get the girl. Get out. But with traitors and a brewing gang war on his heels, will Shark’s instincts keep him alive or get him dead?

BUY NOW: https://amzn.to/3aUhDuA


The Second Shot
A Romantic Suspense with feminist flair, The Second Shot delivers a one-two punch of passion and action that will keep you turning pages.

BUY NOW: https://amzn.to/2xBLyt7

Bethany
Maines is the award-winning author
of the Carrie Mae Mysteries, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous short stories. When she’s not traveling to exotic lands, or kicking some serious butt with her black belt in karate, she can be found chasing her daughter or glued to the computer working on her next novel. You can also catch up with her on Twitter, Facebook, Instagram, and BookBub.

Promo Blues

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by Bethany Maines

Yesterday, AB Plum talked about the woes of promoting. She’s not alone in finding that the grind of “getting yourself out there” is not fun. Most authors find that to be the hardest part of the job. We’re the kind of people who invent people to talk to. Talking to real people is just so, so, so much harder. Real people rarely say what we tell them to say for one thing.  She also mentioned that she’s working on her marketing plan.

I see your hands coming up.  “What is a marketing plan?” you ask.  Excellent question.

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

So for an author a marketing objective would be something like get more people to sign up for a mailing list, or have more people review your book.  (Side note / Public service Announcement: if you love an author, review their books. It’s the nicest thing you can do!) To accomplish those goals, you have to take steps like advertise, blog, and/or hound your friends. A marketing plan collates these steps, ads assigned dates, and at least takes a stab at figuring out how much they’ll cost so that a budget can be created.
I don’t know how AB feels about marketing plans, but my thoughts are two-fold.  My first thought, upon completion of a plan, is incredibly smug.  I’m soooo organized.  Who wouldn’t want to be as organized as me.  My second thought is usually about two seconds later.  How did I miss that deadline?  Why is this going down in flames?  What do you mean the cost of that ad went up?  Ahhhhhhhh!!!!
All of which is to say that behind every successful book there is an author who is using a wet blanket to try and put out the dumpster fire of her marketing plan.  

When Stars Take Flight takes the story of Thumbelina into space and reimagines the fairy tale for a new age—the future. 



Kidnapped by the To’Andans, tortured by the Moliter, and rescued by Sparrow Pandion—a spy who hides a secret pain—Alliance Ambassador Lina Tum-Bel is up against a galaxy full of trouble as she attempts to rebuild the Interstellar Alliance. Her training says that she can’t trust her handsome rescuer, but maybe together, she and Sparrow can learn to fly.

Bethany
Maines is the author of the Carrie Mae Mystery Series, Tales From the City of Destiny, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her fourth degree black belt in karate, she can be found
chasing her daughter or glued to the computer working on her next novel. You
can also view the Carrie Mae YouTube
video or catch up with her on Twitter and Facebook.

The Box Set Funeral

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Box sets have been a marketing staple in the publishing
industry, but a lot of people are ready to call the technique dead and bury it.
Queue the band and plan the funeral.
Or not.
The opportunities presented by setting up a box set remain
as numerous—and practical—as ever. The sets offer a chance to collaborate with
other authors to reach a different group of readers. 
In well run ventures, many
hands mean a combined promotional effort that expands the reach of an
individual. And on a practical level, the book is already written, so the set
adds another potential income stream.
Genres sets tend to perform better than literary sets,
especially if the books share a similar audience. Many of the current box sets
share a theme, setting, or type of hero/heroine.
Does that mean you should dive into the next set you hear
about? 
Probably not. 
From the author’s perspective, understand why you’re joining
the set and who you’re teaming with. Are their readers potentially your
readers? On a more personal level, will the other members of the team pull
their weight and take responsibility for their marketing or preparation tasks? Other
decisions include financial management of royalties and/or required buy-in of advertising
dollars.
Let’s say you’ve considered the options and assembled a
team, chosen a theme and established a time line. What’s not to like about this decision?

The biggest criticism of the box sets is the same disdain leveled
at other forms of “cheap marketing”—i.e. free or very inexpensive books. 
“They
devalue the written word.” 
“They’re destroying the industry.
Yeah, yeah, the sky is falling.
There’s also the naysayers’ claim the book hoarders simply
snap up the inexpensive sets and place them on their e-reader, where they
disappear among the pixels. 
That may happen. But there are also readers who dip
and sample through the set (or even better, voraciously read all the stories).
And they just might tell their friends about a new –to-them author (you!).
Because word of mouth marketing is still the best kind.
I’m sure you’re surprised to hear I joined a box set that
released this week. LUCK OF THE DRAW features thirteen brand new stories centered
on a life-changing stroke of luck. (Special release week price at Amazon) 
My contribution to the set is DOUBLE DOWN. Murder isn’t supposed to be in the cards for blackjack dealer
Maddie Larsson. A single mom, struggling to make ends meet, dealing
at the Tom Tom Casino pays better than anything else she’s currently
qualified to do. Busted takes on a new meaning, however, when her favorite
customer, a former Poker World Tour champion, is murdered. His family
claims—loudly and often—that Maddie is a gold-digging murderer. She better
prove she’s on the level before the real killer cashes in her chips.
If the victim’s body had been dumped five hundred yards up the
road, Franklin County Sheriff’s Detective JC Dimitrak wouldn’t have been
assigned to the Tom Tom Casino murder case. Instead, he’s hunting for suspects
and evidence while dealing with a nemesis from the past and trying to preserve
his own future. He better play his cards correctly and find the killer before
an innocent woman takes the ultimate hit.

Market Research

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By Bethany Maines
As we have been exploring the question “Who are you like?”
this month on the Stiletto Gang, I’ve been exploring what other books in my
genres look like.  This is sometimes
gratifying on the base level of my fonts
are so much better than yours and also sometimes mystifying on the level of
why are there so many bared midriffs in
contemporary fantasy?  On the topic
of midriffs, and purely for example’s sake, I’ll put the cover of Shifting Jock in Love here.  The cover is obviously… uh… fully functional,
because I can’t stop staring at the uh… weight lifting bar.  Now that we’ve covered that topic (no, we
haven’t covered anything?), let me move on to my point.
Market research, which is what I call shopping and (gently)
making fun of book covers over a glass of wine, is important.  It’s hard to review my own book cover
submissions if I don’t know what the trends are.  Not that trends should inform every decision,
but I like to know how far out of the current I’m swimming. In addition to
finding the occasional good idea that I could be copying, I also find really
interesting authors.  Research shows that
most people buy books based on word of mouth, but in this online age, that can’t
ALWAYS be true.  From Facebook to google
ads, to the wonders of Amazon, we get a lot of recommendations about authors
and books online.  And without a person
to ask, readers are stuck trying to answer “so who are they like” question
based on the marketing surrounding the book. 
But as we all learned in grade school, you can’t always judge a book by
it’s cover.

One great resource I’ve found in my wading around the
internet is a great website – www.literature-map.com  Simply type in an author you like and it will
produce of an animated cloud of similar authors aka a handy new To Be Read list.  And you can click on the question mark in the
corner if you want to add authors to the database to improve results.  And now if you’ll excuse me, I’m going to go
enjoy a little more market research and a Riesling.
***
Bethany Maines is the author of the Carrie
Mae Mysteries, Wild Waters, Tales
from the City of Destiny and An
Unseen Current.  You can also view the Carrie Mae youtube video
or catch up with her on Twitter and Facebook.

My Toddler Works for James Patterson

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by Bethany Maines
My dad says he invented the skateboard.
He says that he had never before seen or heard of a
skateboard when he put a plank on skate wheels. Of course, his invention went
no further than a backyard of summer fun, but he still likes to claim his
invention when some youth sails by on a long board. 
Well, now I feel his pain. 
James Patterson, Mr. Prolific himself, is in the process of releasing
what he’s calling “Book Shots” — novella length works, penned with co-authors, that
cost less than five dollars. 
You have no idea how annoyed this makes me.
Because it was MY idea. 
This month I’m releasing Wild Waters, a novella length paranormal romance
(sex scenes!) story.  The genre is
outside of my usual brand, but I thought the structure and topic were
interesting (reporters, SEALs, Vietnam!). I also thought my readers might enjoy
something at a lower price point, but in my style of writing.  I examined the options.  I had the thoughts.  I came up with the plan. 

And then James Patterson stole it out of my brain!  How dare he use his larger amounts of money,
time and fame to launch my idea!  It
makes me want to march right over to his house and give him a toddler.  Let’s see how fast he can type then.  Toddlers should be like weights for
jockeys.  If Vegas gambled on writer’s
turning in manuscripts on time, I’m sure that they would have developed some
sort of toddler distribution system by now.  Fortunately, for Mr. Patterson and for me,
there’s plenty of room in this world for novella’s and writers of all kinds,
with or without toddlers. Good luck to
both of us with our tiny books.
***

PRE-ORDER TODAY

WILD WATERS (with Sienna Lance)
His duty. Her secrets. The mission that brings them together will tear them apart.

In the steamy jungle of 1960’s era Vietnam, when a team of Navy SEALs are brought together with a pair of reporters, no one is prepared for the explosive secrets their encounter will reveal. Lt. Ben Kolley, former WWII frogman, leads one of the first teams of Navy SEALs in 1968 Vietnam. His wild pack of soldiers have earned their reputations as “green ghosts” on the Mekong River and none is more elusive than Catch, the point-man with an uncanny sense of the water. The reporters, a bumbling drunken writer, and Kahele, a female photographer with a sharp mind, dark eyes, and an even darker secret are the first allowed to interview a SEAL team and both are intent on nailing their assignment. But neither Kahele or Catch are prepared to discover an attraction for each other that’s like nothing they’ve ever experienced. Soon, Catch is breaking all the rules to be with her, and Kahele finds herself entangled by a passion she’s never felt before. But for Ben, Kahele dredges up horrifying memories of an old mission – one where not all of his team returned. Can Kahele be trusted or is she the monster Ben fears? The clock is ticking, and soon all their lives may depend on Ben’s decisions. SEALs believe they can survive anything, but can they survive the truth?

Bethany’s Rules for Marketing

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by Bethany Maines

In my quest for world book domination I frequently peruse
tips on how to better market myself/books. 
Some come up with some interesting strategies that are worth pursuing
and then there’s this list…
I won’t mention the name of the blog I found it on because I
don’t believe in public shaming.  But let’s
just assess a few of the items on this list shall we? 
Comment on Blogs – The
theory is that you will become recognized and friends with other blog
commenters as well as those running the blog and then you will RISE TO
FAME!  Or… not.  Of course, having additional friends will help
you expand your fan base.  But pursuing
that strategy for the sake of selling books is so lacking in any genuine
feeling that it will actually turn people against you. 
Bethany Rule #1 –
always be your best self online.  Only
comment on a blog if you have something interesting and positive to add to the
conversation. Trolls don’t sell books.
Create a Viral Video –
Let’s just hop right on that shall we? 
We’ll get out or cell phones and film our cats and then, bam, done!  As this article on
Slate indicates, only 10% of YouTube videos get more than 1000 views.  Videos these days are higher in quality and
there a simply MORE of them out there than in the beginning days of social
media. Here’s my attempt at a viral video
– it’s awesome, you should watch it.  But
I only paid for food for the crew and a make-up artist to make the video
happen, everything else was done in trade. 
I felt comfortable with my investment  and I view the video as a great sales tool to
introduce people to my book series, but I never counted on it going viral. 
Bethany Rule #2 –
if you have to pay a lot of money for a product that you’re going to giveaway
for free, it’s probably not worth it.
Go on National TV – Yup,
I’m just going to dial up Oprah right now, promise her some bread, and book
myself on National TV.  Getting air time,
particularly on a National level, is one of the things that happens when you’re
ALREADY famous.  There’s a reason Donald
Trump has ceased to advertise.  He’s
getting 15% of the national news time (according to a recent news piece I saw
on my local news) and 50% of the election coverage.  He doesn’t NEED to advertise.   I’m not recommending that you be Donald Trump
– one is more than enough – but being getting air time is something that you
either pay for, or you get because your famous for something already.

Bethany
Rule #3 – work to be
locally famous.  Join groups.  Send press releases.  Volunteer to judge writing contests.  Talk to people.  Network and connect – people sell books.


The internet is full of many tips, some are more helpful than others.  I just hope that you find mine a little more helpful than the one from the blog that shall remain nameless.



Bethany Maines is the author of the Carrie
Mae Mysteries, Tales from the City of
Destiny and An Unseen Current.
 You can also view the Carrie Mae youtube video
or catch up with her on Twitter and Facebook.


Book Covers & Boots

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by Bethany Maines

Author’s Note: I will not be writing about 9/11.  I think we’ll probably see enough of that elsewhere today, so I will be writing about something much more fun – book covers.

Just as it is a truth universally acknowledged that a rich
bachelor must need a wife, it also known that a book cover can make or break a book.
But what makes a good book cover?cThe easy answer is that a book cover should clearly state
the title, author, and give a visual impression of the contents in the simplest
possible manner. Easily said, but not so easily done. Capturing the tone of a
book, much less a central theme, and an idea of characters or plot, in one
single graphic image is incredibly difficult.

As the release date for my new collection of short stories,
Tales from the City of Destiny, approaches I find myself once again fascinated
by book covers. From Romance novels with their assortment of bare-chested
heroes, to the illustration covered sci-fi/fantasy novels (see examples below), to Contemporary
Fiction with their photo based covers of women with no heads (yes, headless
woman books are a thing – check out this slideshow) each genre appears to have
their own language for how to speak to their audience. And that’s what I find
interesting! All of these books have targeted a specific audience.

Ask an author who their audience is and nine times out of
ten we’ll fumble around and say “lots of people.” If we’re really on the ball
we can probably narrow it down to half the population – ie men or women. But in
all honesty, authors write for an audience of one, themselves. Perhaps,
afterwards, they’ll be able to narrow it down to a more specific genre, but thinking
about our work like that forces us to turn our precious creative effort into a
commodity, not just in the real world, but also in our own heads. Believing in
the reality of our characters is part of what makes writing fun, and without
that, what’s the point? 

And there’s the dirty little secret of writing: sometimes
marketing kills the fun.  Which is
why it’s nice to have someone else do it for you, or at least to have a team
supporting you. So to all of those authors who grit their teeth, put on their
big girl boots, and go out and market their books, I salute you!  And as I reach for my own boots, here
is a sneak peak at the new book cover for Tales from the City of Destiny.


Bethany Maines is the author of
the Carrie Mae Mystery series and Tales from the City of Destiny. You can also view the Carrie Mae youtube
video or catch up with her on Twitter.